Friday, March 29

39% of Argentine executives believe that the metaverse will have a transformative effect on business



For this version, more than 4,600 C-Level executives were surveyed in 35 countries, including Argentina, Chile and Colombia.

According to the main results, 39% of Argentine executives believe the metaverse will have a significant impact on their industry; while in Chile 5%; Colombia 52%; Brazil, 47%; and Mexico, 29%.

The report posits that society is moving toward a metaverse continuum, where virtual worlds will converge with real life. In this context, the report outlines four trends that are marking the business world. The first is WebMerelated to the metaverse.

As explained by Juan Pablo Chemes, Innovation Leader at Accenture Argentina, “the metaverse is an evolution of the Internet that allows the user to go beyond «navigation» and go on to «participate and/or inhabit» a shared experience, which encompasses from our real world to the fully virtual one and in-between. It connects people, places and things, both physical and virtual, creating new market structures. It is a place where people can meet and interact, and where digital assets (land, buildings, objects, avatars and even names) can be created, bought and sold.”

Juan Pablo Chemes added that “this next evolution of the Internet (known as Web 3.0) requires the combination of form and function to be successful. Advances in extended reality have provided material advances in the form of metaverse experiences to make them engaging; Blockchain is making those experiences functional, providing the ability to own things in the digital world and a whole new foundation of a nascent market.”

The Accenture report shows that Argentine executives recognize the opportunity that this evolution of the internet represents and 97% of local executives agree that Web 3.0 will radically change the way brands interact with people online.

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The second trend identified by the Accenture study is the Programmable World. In this world, control, customization and automation will be integrated into the environment around us. People will have an unprecedented ability to decide what they see, interact with and experience with greater ease and fidelity than ever before. For their part, companies will build and deliver these experiences, as well as reinvent their own operations.

Among those surveyed, 46% of Argentine executives said they agree that programming the physical world will be a differentiator in the coming years, while in Chile, 33%; Colombia, 96%; Brazil, 89% and Mexico, 75%. Additionally, local executives said they are using augmented reality to improve consumer experiences (62%); sales and marketing and compliance (57%).

The third trend the unrealrefers to the synthetic data generated in this world of images and chatbots, as well as augmented and virtual realities, where we are forced to ask ourselves what is real.

Argentine executives attach great importance to artificial intelligence for the operation of their businesses and 64% maintain that their organization depends on AI to function effectively, while 96% are committed to the verification of their data and the correct use of AI. the AI.

Likewise, Argentine executives value Blockchain to verify digital content, with 90% saying that they will use it for these purposes, while in Colombia 90%; Chile, 87%; in Argentina, 90%; Brazil, 92%; and Mexico: 84%.

The fourth trend speaks of the quantum computing. This technology is advancing to mimic human thought, and brain-inspired algorithms can provide a clear computational advantage that could be harnessed for use in waste or carbon recovery, or for hyper-personalization, which many see as potential thousand dollar businesses. millions of dollars.

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Among the main benefits of quantum computing identified by Latin American executives are: 59% say it is a tool for faster data analysis; 57% to improve cybersecurity; 50% to model market behavior and 46% to address sustainability issues.

In the case of Argentine executives, 69% say that it will have a transformational impact on business (Colombia, 85%; Chile, 45%; Argentina, 69%; Brazil, 77%; Mexico: 72%).

Chemes concluded that “as can be seen in the report, Argentine executives recognize the transforming power that new technologies have for industries. Therefore, the time to move towards a comprehensive development strategy is now.”






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