Thursday, April 11

A record spike in rents hits Tampa Bay after newcomers flocked to Florida during the pandemic

“People are saying that they’re spending 50 percent of their income, 60 percent of their income on rent — and the rents just keep going up,” said Karla Correa, 22, the founder of the St. Petersburg Tenants Union. “It’s so unsustainable.”‘Simple economics’ behind soaring rents

Central Florida’s Gulf Coast has become a prime relocation destination, with Tampa ranking behind only Miami and Phoenix as the top US cities where people want to move, according to a homebuyer migration report the real estate company Redfin released last week.

Housing experts say the population influence was driven by Florida’s loose pandemic restrictions and a shift to remote work, as well as the lure of lower taxes and a warmer climate. And it comes at a moment when the local real estate market is hot: The typical Tampa home is worth nearly $375,000, up by more than 31 percent from a year ago, compared to a 20 percent increase in home values ​​nationwide, according to a Zillow analysis.

Meanwhile, experts say, the housing stock in Tampa hasn’t grown sufficiently since the Great Recession 15 years ago. Development has been hindered by the challenges of securing land, meeting construction and zoning requirements and sourcing materials amid supply chain shortages.

“If it’s just too expensive to buy a home, then you’re just going to keep renting,” said Corianne Scally, a researcher with the Urban Institute, a Washington think tank focusing on social policy issues.

In December, Angel D’Angelo learned that the rent for his one-bedroom apartment in Riverview, a suburb of Tampa, would increase by nearly $300 per month, to $1,630. D’Angelo, who works in recruiting for an insurance company, had already put off replacing his car after a wreck last summer and now faced another unplanned expense. He called the management company and negotiated the increase to $205 more per month.

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D’Angelo estimates that just under 30 percent of his paycheck goes toward the payments.Octavio Jones for NBC News

“I don’t know how lucky I’ll be next time,” D’Angelo said.

Frank LoTurco, a vice president of the Picerne Real Estate Group, which oversees D’Angelo’s apartment complex, acknowledged that the company has recently raised rents after it limited increases during the pandemic. The reason? “Simple economics,” he said, pointing out that more people are clamoring for limited housing.

“From a market condition standpoint, we’ll do our best to obviously make a profit,” LoTurco said, “but at the same time, we’re not trying to hurt the residents, so to speak.”

D’Angelo worries about what the rental surge will mean for his 59-year-old mother as she draws closer to retirement. Tens of thousands of retirees flock to Florida every year, but many older residents can’t cut back to even part-time work if they want to afford housing.

“If these things don’t get under control, how are we going to be able to afford to pay for her to live somewhere?” D’Angelo said.

Christopher Lai, a real estate agent in Tampa for more than 15 years, doesn’t believe the rental market is close to leveling off, as hedge fund investors continue to scoop up homes at a record rate. Lai said some of those investors are renting homes at 30 percent increases compared to a few years ago.

“This is a full-fledged crisis,” Lai said. “People want to buy a house, to move up, but now you may have a whole generation of renters who won’t be able to buy a home because they’re priced out.”

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Karla Correa
Correa knows the fears that many tenants have of losing their homes are well-founded. From the bedroom of her downtown St. Petersburg apartment, she can see a homeless shelter.
Octavio Jones for NBC News

Advocates push for rent control

State and local leaders have tried to tackle the affordability problem by increasing and upgrading Florida’s housing supply. Legislators earmarked $362.7 million for affordable housing efforts, including paying for repairs to lower-cost units and helping first-time homebuyers with down payments. St. Petersburg dedicated at least $34.3 million of its stimulus money to affordable housing, while Tampa launched a $5 million emergency rent assistance program this month and has allocated public land for new low-income homes.

St. Petersburg officials have also recently discussed changing zoning regulations and increasing the density that developers can build. In 2019, the City Council enabled homeowners to build small apartments on their land, often known as in-law suites or granny flats, which can be rented out.

Tenant advocates want more.

The St. Petersburg Tenants Union has called for rent control, or limits on the rent landlords can charge. Such a freeze is generally not allowed under Florida law, but some proponents have called on the City Council to declare a housing state of emergency and hold a referendum on the issue. A subcommittee of the council voted against the idea last month.

Rent control also faces opposition from industry groups, including the National Apartment Association, which lobbies on behalf of property owners.

Instead, Greg Brown, the group’s vice president of government affairs, wants federal legislation to encourage more landlords to participate in the Department of Housing and Urban Development’s Section 8 program, which helps low-income families pay for housing.

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Advocates for low-income tenants support more federal funding for Section 8, but they also want bigger changes. The National Low Income Housing Coalition advocates for a federal rental assistance fund, like the temporary relief programs that were launched during the pandemic. And Correa, the St. Petersburg Tenants Union organizer, suggests that the city repurpose vacant homes for people in need.

Correa said the fallout from escalating rent has stretched across generations. At the rally last month outside City Hall, she saw an elderly demonstrator carrying a sign warning, “If my rent goes up any more, I’ll be homeless at 80.”

Correa believes the fear is well-founded. In February 2020, just before the pandemic began, a team with the Tampa Hillsborough Homeless Initiative counted almost 1,500 people experiencing homelessness. A staffer who aids unhoused families with children in the Pinellas County School District, which is part of the Tampa Bay region, said calls for assistance have increased by 3,000 percent in the last year.

From the bedroom of Correa’s downtown St. Petersburg apartment, she can see a homeless shelter.

“People want to talk about human rights abuses in other countries — look at what’s happening in our own city,” she said. “I don’t know how the city government allows for this to happen.”

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