The Aldi supermarket chain will open its next establishment in Badajoz this spring. Until now, several posters could be seen on the avenue announcing the imminent opening on the 30th. Those announcements are no longer there. According to the company, “the opening dates of new supermarkets are always forecasts and may be subject to change depending on the circumstances of each establishment.” Among them, the transport strike that has slowed down works throughout the country and the distribution of food.
The new store will have a commercial area of 1,260 square meters and will become one of the great food centers on the right bank. The city’s urban expansion is centered on Elvas Avenue, where this store will open next to the Conquistadores shopping center.
This new supermarket will replace the store that the same chain has next to the Galp gas station, on Adolfo Díaz Ambrona avenue. “The change of location responds to Aldi’s desire to offer the best service to its customers, with an establishment that will have more than 450 meters more sales room than the previous supermarket and a larger car park (with an outdoor part and a cover) », they explain from the company. The car park will have 81 spaces.
In addition, the new establishment has LED lighting and has been equipped with home automation to prevent product losses due to breakdowns and improve the operation of lighting and air conditioning.
Aldi has another establishment in the city, in the La Plaza shopping center in Pardaleras. Within a radius of one hundred kilometers, it has two other establishments in Mérida, one in Cáceres, another in Elvas and another in Portalegre. Aldi only has a business model where it offers food and bazaar products with DIY toys and furniture.
The Badajoz stores depend on the central located in the Sevillian town of Dos Hermanas. Andalusia is the region where they have a greater implantation with 80 establishments. In Spain they have 340 stores and more than 5,500 employees. They are present in eight other European countries.
The store is in a key location given the urban expansion that the city is experiencing and where it promises to continue growing in the coming years. It is located just in front of some recently built single-family homes and very close to the Royal Bridge, from which several blocks of flats rise.
The new neighbors now only have a small supermarket in the Conquistadores shopping center and the El Faro Hipercor on this avenue in Elvas. All the sectors have a plot for commercial equipment, but in some blocks of flats are already under construction and others are starting without another large food area being projected at the moment.
In this environment there was another proposal that did not work. Lidl even reserved a plot of 5,358 square meters for the Jardines del Guadiana construction company in front of the campus in 2008. The successive delays in the urbanization works caused several contract modifications and the definitive resignation of the supermarket chain of German origin. In this case, the delays were due in part to moves to save Ascension Park. In December 2020, a city court ruled that the food chain would not have to compensate the construction company for breaking the agreement.
Now it is Aldi, another German chain, which trusts in the development of Elvas Avenue, occupying one of the few remaining large commercial plots with a façade facing the avenue on its developed margins and with houses in the surroundings.
In addition, Mercadona has two establishments on the right bank of Badajoz. The closest to Elvas Avenue is on Federico Mayor Zaragoza Avenue, very close to the site where the Sunday market is set up. The second located on that side of the river was inaugurated on Miguel Fabra Avenue, near the ITV facilities in the city.
Eddie is an Australian news reporter with over 9 years in the industry and has published on Forbes and tech crunch.