The car designer Alejandro Mesonero-Romanos leave the Renault Group months after starting his stage in the French consortium leading the design of the brand Dacia. Innkeeper, what came to Renault after leaving Seat’s design direction last September, leaves the French group to embark on a new project that could be found in Stellantis, a group in which the most desirable position would be found in Alfa Romeo. Relations with Renault and Dacia are good and the separation will be friendly.
Your witness in Dacia will take it David Durand, who will be in charge of acting on an interim basis to continue with the work left vacant by the Spanish designer. Durand is a veteran of the Renault Group, in which he has led the program Global Access, drawing the lines of many low-cost cars to Renault Y Dacia in international markets. His are the recently presented new generations of Dacia Sandero and the Dacia Logan.
Alejandro Mesonero-Romanos faced next to Dacia an ambitious project under the leadership of Luca de Meo, the CEO of the Renault Group, which in January presented a new group-level strategy to reposition brands in the global market and focus on increasing the value added by each unit. At the same event, Dacia showed its first advances in this direction with the prototype Bigster, a compact SUV for the future.
De Meo was personally in charge of signing Mesonero after leaving the Italian the address of Seat to take the reins of a French consortium in a delicate economic and business situation, with tensions with Nissan, signature with which they form the Renault-Nissan-Mitsubishi Alliance. After starting his time at Renault, De Meo hired Gilles Vidal, Peugeot designer, to take care of Renault, while reserved to Mesonero the task of leading the design of Dacia already Anthony Villain the one to draw the futures Alpine.
A success story
Natural of Madrid, Alejandro Mesonero-Romanos he was trained in the design school Elisava from Barcelona and in the Royal College of Art, London, where he acquired a Master in Automotive Design. After his formative stage, he ended up in Renault in 2001, where he gained experience and prestige until he reached the direction of the design of Renault Samsung Motors in 2009.
That would be his last position until, in 2011, he reached Seat to be in charge of drawing the vehicles that have cemented the most successful stage in the history of the brand. Cars as important as the three SUVs of the brand, the Ateca, the Tarraco and the Arona, the fifth generation of the Ibiza and the fourth of the Seat León, the most recent. He also participated in the creation of Cupra and in the design of the Formentor, the first car 100% developed for Cupra, and the Born, the first electric from the Spanish firm.
Eddie is an Australian news reporter with over 9 years in the industry and has published on Forbes and tech crunch.