The appearance of US Senator Bernie Sanders at the presidential inauguration, wearing gloves, sparked a myriad of outlandish memes on social media.
And internet gold isn’t the only thing you get: $ 1.8 million (€ 1.5 million) was raised for charities in Sanders’ home state of Vermont in just five days, the independent senator announced Wednesday.
The figure comes from the sale of merchandise with the January 20 image of him sitting with his arms and legs crossed, dressed in his brown parka and recycled wool gloves.
Sanders put the first “President Sanders” merchandise, including T-shirts, sweatshirts and stickers, on his campaign website Thursday night and the first edition sold out in less than 30 minutes, he said. More merchandise was added over the weekend and sold out on Monday morning, he added.
“Jane and I were in awe of all the creativity shown by so many people over the past week, and we are excited to be able to use my internet fame to help Vermonters in need,” Sanders said in a written statement.
“But even this amount of money is not a substitute for congressional action, and I will do everything I can in Washington to make sure that workers in Vermont and across the country get the relief they need in the midst of the worst crisis we have ever experienced. we’ve faced since the Great Depression. “
The Sanders mittens were made by Jen Ellis, a Vermont elementary school teacher who runs a side business making the garments from recycled wool.
His inauguration look, also with the winter jacket made by Burton Snowboards, unleashed countless memes from the photo taken by AFP: the former presidential candidate could be found on social media timelines taking a seat on the subway, the moon. and the sofa with the cast of “Friends”, among other creative settings.
Ellis said on social media over the weekend that Sanders called her to tell her that “the mitten frenzy” had raised a huge amount of money for Vermont charities, though she was not yet authorized to reveal the amount.
“But it’s BIG and it’s awesome! Thank you!! Generosity brings joy, “he tweeted.
He also said that he made three more pairs of gloves and donated them to raise money for Passion 4 Paws Vermont, Outright Vermont, and that he would be auctioning a pair on eBay for his daughter’s college fund.
Groups that will benefit from proceeds from “President Sanders” articles include Area Agencies on Aging to fund Meals on Wheels in Vermont, Vermont community action agencies, Feeding Chittenden, Chill Foundation, Vermont senior centers, and Bi-State Primary Care for improvements in dental care in the state, Sanders’s office said.
Sanders’ outfit has sparked other charitable endeavors as well. A crocheted doll of him in his outfit was auctioned online and Burton Snowboards donated 50 jackets to the Burlington Department of Children and Families on behalf of Sanders, his office said.
Getty Images confirmed that it will donate its proceeds as part of the license agreement to put the photo on the merchandise to Meals on Wheels of America.
George is Digismak’s reported cum editor with 13 years of experience in Journalism