It doesn’t have to be Latino Heritage Month to celebrate the artists, musicians, athletes and creatives who are leaving their mark.
The observance, which honors the contributions and histories of Americans with roots in Spain, Mexico, Central and South America and the Caribbean, straddles two months, spanning from Sept. 15 through Oct. 15.
“It celebrates a vast community of Americans who have made invaluable contributions to the United States for over 300 years,” said Margie Huerta, executive director of the National Hispanic Cultural Center in Albuquerque. “Hispanic and Latinx people are making important contributions to American arts, culture and humanities, and all aspects of society, every single day.”
To celebrate Latino Heritage Month, we’re looking at how Oscar winner Ariana DeBose, MLB star pitcher Sandy Alcantara and TikTok creator Jesus Morales are thriving in their respective fields. This list, which is by no means exhaustive, looks at Latinos making their mark on screen, the airwaves, playing fields and in their communities with the promise of greater things to come.
15 must-watch shows for Latino Heritage Month: ‘Los Spookys,’ ‘With Love,’ ‘Superstore,’ more
Sebastián Yatra is all about ‘exchanging energy’ with fans – and throwing sweaty shirts at them
Ariana DeBose
She’s a singer, a dancer and an actress, and DeBose this year became the first openly queer Afro Latina to win an Academy Award, earning the best supporting actress award for her portrayal of Anita in “West Side Story.”
In June, she hosted the Tony Awards, a familiar place for the 31-year-old. In 2013, DeBose attended the Tonys as a member of the cast of nominated musicals “Motown” and “Bring It On.” In 2018, she was nominated for her performance of Ella in Summer: The Donna Summer Musical.
‘Brave enough to be out in Hollywood’: What Ariana DeBose, Kristen Stewart’s Oscar nods mean
Don’t expect DeBose to slow down anytime soon. She recently joined the cast of HBO’s “Westworld,” and in early 2023, she’ll appear in Marvel’s “Kraven the Hunter.” In addition, she recently announced that she’ll star in and executive produce the bisexual romcom “Two and Only.”
DeBose, whose father is Puerto Rican, spent years making a name for herself on Broadway, where she’s won accolades for prominent roles in a number of shows, including the megahit “Hamilton.”
Her Oscar speech acknowledged the history-making moment by invoking lyrics to Somewhere from “West Side Story”: “Anybody who has ever questioned your identity ever, ever, ever … I promise you this: There is, indeed, a place for us.”
Interview:Ariana DeBose on hosting the Tony Awards, why she won’t use her Oscar as a toilet paper holder
‘A place for us’:Why Ariana DeBose’s Oscar win is a major victory for LGBTQ community
Camila Hair
At only 25, Camila Hair has won two Latin Grammy Awards, five American Music Awards and one Billboard Music Award since leaving the bestselling girl group Fifth Harmony to launch her solo career. She recently released her third album, “Familia,” proving that she doesn’t need to team up with anyone to make great music — unless she wants to.
‘They really take care of me’:Camila Cabello talks bonding with ‘The Voice’ coaches: ‘They really take care of me’
Collaborations with Ed Sheeran (“Bam Bam”) and ex-boyfriend Shawn Mendes (“Señorita”) were huge hits, but it was her first album, “Camila,” that showed the world what she can do on her own. It topped the Billboard 200; her hit single by her named after her native city by her Havana became the best-selling digital single of 2018; and her first headlining tour sold out in a single day.
‘The Voice’: Camila Cabello makes coaching debut, snags first four-chair turn singer
In 2021, she took another leap of faith, appearing in her first full-length musical, a take on the classic Cinderella fairy tale, released on Amazon Prime. In September, she joined “The Voice” where she’ll coach the next generation of singers.
The Cuban American pop icon embraces her roots with every song she sings and every project she takes on, proving she’s not afraid to be anything other than the true, authentic Camila.
‘I was embarrassed and ashamed’:Camila Cabello gets candid about her mental health struggles
Jesus Morales
After initially using his social media platforms for fun, Jesus Morales, known online as @Juixxe, decided in 2020 that he wanted to use them to spread goodwill. As a Mexican American, I have decided to shine the spotlight on a very specific segment of his community: street vendors. “A lot of vendors are undocumented,” he says. “The work is risky, unstable and they’re not guaranteed a living wage.”
To date, he says he’s donated more than $220,000 to more than 100 Latino street vendors in Southern California, inspiring his 2.8 million TikTok followers to contribute to his cause.
Future of Comedy:How these comedians are earning laughs on TikTok — and changing the industry
Originally from Illinois, I have moved to California to break into show business, but says his current path has proven much more meaningful. Most donations from followers are between $10 and $20, and Morales donates 100 percent of them, usually in $1,000 weekly increments.
Related:Mindy Kaling on the pressures of TikTok for young comedians, where comedy is headed
the street vendors’ reactions run the gamut from shocked and elated to grateful and humbled — and they’re all captured on video. “One vendor said, ‘I’m going to pray for you,’ and he immediately bowed his head, put his hand on my shoulder, and started praying with rush hour traffic swirling around us,” Morales says. “It was a beautiful moment.”
The 25-year-old credits his parents for his altruistic ways. “They, too, were immigrants, and they didn’t have much, but they were always collecting hand-me-downs and things we didn’t use much to give away. It stuck with me.”
More:5 perfect destinations for National Hispanic Heritage Month
Alexandria Ocasio-Cortez
Bronx, NY-born Boricua Alexandria Ocasio-Cortez shocked everyone when, at 29, she ousted a longtime incumbent in 2018 to become the youngest woman ever elected to the US House of Representatives. Armed with experience from her time de ella as an intern for the late Sen. Ted Kennedy and as the educational director of the National Hispanic Institute, AOC, as she is widely known, she arrived in Washington, DC, ready to work on her unapologetically progressive agenda.
Her platform includes support for workplace democracy, Medicare for All, tuition-free public college and abolishing the US Immigration and Customs Enforcement agency.
Fans adore her fearless outspokenness, while critics don’t seem to know what to do with her. She regularly receives death threats and was called “crazy,” “disgusting” and a vulgar expletive by a former fellow representative (Ted Yoho, R-Fla.) on the Capitol steps. Her moving response from her days later — “I am somebody’s daughter, too” — silenced the House floor. She has introduced dozens of bills and amendments, including a Green New Deal resolution with bipartisan support.
But she’s just getting started. Whether or not she decides to stay in politics, she’s credited with inspiring a new wave of young, progressive candidates to also seek office, paving the way for a more diverse Congress and opening doors for the next generation.
More:AOC chides Alito for ‘politicized’ comments on global leaders’ reactions to overturning Roe
Sandy Alcantara
At just 26, Miami Marlins’ star pitcher Sandy Alcantara has already established himself as one of baseball’s next greats. Named to MLB’s National League All-Star team in July and with a burgeoning fan base, the Dominican athlete is living the American Dream with a five-year, $56 million contract. At midseason, he was among the MLB leaders in innings pitched.
MLB:An ace and leader at 26, Marlins’ Sandy Alcantara just keeps getting better
Despite his early success, Alcantara is unwilling to let his ego overrun him. “I was blessed with a strong arm and all I try to do is get the most out of my ability,” he says.
What does he think of his sudden rise to fame? “It’s flattering, but I feel like I’m just at the start of my career and have so much more to prove,” he says, adding that he’s a fierce competitor who always shows up to win. “At the end of my career, I do want to be recognized as one of baseball’s best, and I’ll work every day to get there.”
Alcantara says fans can expect him to give it his all every time he’s on the mound. “I’d like to be known as a pitcher who dominated the game and helped my team to win,” he says. “Equally important to me is to be known as a good teammate who did his best.”
Related:NFL releases controversial logo for Latino Heritage Month
More:Marlins’ Sandy Alcantara throws MLB-most 3rd complete game
Esther Tania
Self-care is more than just a personal luxury for beauty influencer and actress Ester Tania. For her, it’s a calling that she shares with her more than 2 million social media followers of her. Known as the “Self Care Sister” for her TikTok videos sharing beauty tips and tricks, the 33-year-old also offers life and wellness advice, health and fitness routines and travel vlogs. She has grown her appeal into several brand partnerships, including an eponymous crème eyeshadow collection with Au Naturale Cosmetics.
Raised in Nicaragua with four siblings by a single mother who attended school while working as a lawyer, Tania respects hard work as much as she encourages self-love and confidence.
Does ‘skin cycling’ actually work? I tried it for one month.
‘Woman Without Shame’ Sandra Cisneros talks sexual desires and feeling ’empowered in my 60s’
Feel the urge to ‘quiet quit’? Time to check in with your mental health, experts say
“Many Latinas find themselves in situations where they have very little help, unfortunately, which is why self-care and body positivity are so important. They go hand in hand in my experience,” she says.
Just like Tania is having an impact on her followers, she is making her mark in entertainment. Her film and TV credits include Netflix’s dramedy series “Master of None,” Marvel’s “Luke Cage” and Showtime’s “City on a Hill.” And she can be seen in the upcoming horror film “From the Shadows,” the TV miniseries “Mashed” and the romantic sports drama “Chang Can Dunk” on Disney+.
More:Black health and wellness business owners go big with weed, water, honey and more
When she’s not busy spreading beauty tips and showing up on screens, Tania makes philanthropy a priority. She regularly donates beauty and self-care products she obtains through her TikTok partnerships to women’s shelters and gives to animal rescue organizations.
“I try to remind the people who follow me that they don’t need an extraordinary reach to make positive changes,” she says. “I think it’s important we take care of our immediate communities before we try and take care of the whole world.”
We want to know:Has self-care lost its way?
What is Hispanic Heritage Month? Latinos and Latino culture can be celebrated year-round
www.usatoday.com
George is Digismak’s reported cum editor with 13 years of experience in Journalism