The board of directors of PRISA, the publishing group of EL PAÍS, approved this Tuesday the appointment of Carlos Núñez (Segovia, 1974) as the new executive president of PRISA Media and has agreed to propose to the next general meeting of shareholders of PRISA his appointment as new director, as reported by the company to the National Securities Market Commission (CNMV). Núñez was until now CEO of the Aragonese media group Henneo. His appointment as executive president of PRISA Media will be effective on May 24.
Núñez began his professional career at Andersen Consulting (now Accenture). In the year 2000, together with other partners, the emerging Internet provider Verticalia, the first vertical integrator of sectorial portals for Spain and Latin America. Between 2001 and 2005 he worked at Unión Fenosa in the areas of investment, development and corporate strategy. In 2005, he joined the international strategic consulting firm Oliver Wyman, where he was appointed partner in 2012. In 2014 he joined the Henneo group and a year later he was appointed general director of the group, as well as a member of the Boards of Directors of Factoría Plural , Radio Zaragoza, Publicaciones y Ediciones del Alto Aragón, Diximedia and the IT company Hiberus. He is also an independent director of Catenon, a company listed on the MAB.
Núñez is a Telecommunications Engineer from the Polytechnic University of Valencia, Executive MBA from IESE, PA in Corporate Finance from IE and PADDB + from The Valley Digital Business School.
The appointment comes after the PRISA group announced a change in its organization chart last March. Then, it approved the operational separation of the Education and Media areas. Each of them will have an executive president. Manuel Mirat will be the head of Santillana. The appointment of Carlos Núñez as head of PRISA Media completes the new organization. Both executives will be members of the group’s board of directors as CEOs. The new executive president of the media area, explains the company through a statement, will focus on “enhancing the global reach of products and brands, on the development of digital platforms and their impact on the way of working, culture corporate and talent ”.
“The board of directors of PRISA understands that with this new organization chart a greater focus will be obtained from the executive teams and a better capacity for execution in the respective business plans, which require, each one of them, enormous dedication and strong leadership ”, adds the company.
Group digital transformation process
The group is immersed in a process of digital transformation, taking advantage of its leadership in both the Media and Education business units. In the case of PRISA Media, it is a project based on subscription models and the development of digital audio (podcast) that is already giving results and that will allow you to make the leadership of your brands profitable (EL PAÍS, SER, AS, LOS40 or Radio Caracol, among many others).
In this transformation process, the performance of the EL PAÍS digital subscription project stands out. In March, it announced that in just 11 months it had achieved just over 100,000 new digital subscribers, adding to the 7,918 for the newspaper’s digital replica (Kiosko y Más and Kindle) and the 36,657 for its print edition. In total, 145,000 subscribers spread around the world, a milestone in the Spanish press and with few precedents in terms of its rapid growth in the international media arena. Of the 100,000 digital subscribers that the newspaper has, a quarter come from outside Spain, which demonstrates the position of EL PAÍS as a global reference for information in Spanish and reflects its growth potential, especially in Latin America.
Regarding the Education business, the Group Council explains that “to maximize its profitability and develop the education systems platform (e-learning systems) ”Are essential for the generation of value for PRISA shareholders. Santillana is a business 100% focused on Latin America and a leader in all the countries in which it operates. In addition, Santillana is the largest platform in education systems, covering 1.8 million students under the subscription model, a figure that in 2021 will increase to two million.
Its main objective is to focus on the growth and extension of the subscription models to all the markets in which it is present and to carry out the operational separation of the public and private business to maximize the value of the private business for the benefit of the shareholders of the company. company.
The president of PRISA, Joseph Oughourlian, highlights through a statement that “Carlos Núñez has managed in just six years to transform the business model of one of the main Spanish publishing groups, betting on the development of new business models based on technology , with comprehensive media and content management platforms ”. At the same time, “he has participated in the local radio business and led a change in the organizational and governance model of the company, creating much more agile structures and developing internal talent”, highlights Oughourlian.
Eddie is an Australian news reporter with over 9 years in the industry and has published on Forbes and tech crunch.