Renfe, Alicante City Hall and Terra Natura Park have signed two agreements within the framework of Fitur. The agreement signed by the director of Ave-Larga Distancia of Renfe, Francisco Arteaga Gómez and Javier Zapata García, Commercial and Marketing Director of Terra Natura, aims to promote, on the one hand, the visit to the park as a tourist destination and, on the other hand, , encourage and promote the use of the Ave and Long Distance trains when traveling to visit the park.
By virtue of the agreement, Terra Natura undertakes to promote Renfe services as a means of transport, in particular those provided by the AVE–Larga Distancia trains, in all the activities it carries out for the promotion of general tourism in Terra Natura, and in particular cultural tourism and MICE tourism (Meetings, Incentives, Conventions, Events and Congresses). Likewise, it will inform tourists and recipients of interest of the promotions and special commercial conditions offered by Renfe Viajeros, to visit the zoo.
For its part, Renfe Viajeros undertakes to offer all attendees and exhibitors of all the activities carried out to promote congress tourism, sports, conventions and any other events in general held at Terra Natura, one-way tickets or round trip with un 10% discount on the rate open to the public at the time of purchase, in any of the available options (Basic, Choose, Choose Comfort and Premium). This discount does not apply to possible add-ons for sale.
This offer is valid for all events that bring together more than 75 people who use the train on their journeys. In the case of city breaks, Renfe Viajeros undertakes to also apply a 10% reduction on the rate open to the public at the time of purchase, and in the case of arranging group travel, the minimum number of people will be 10 instead of 25 as usual.
Both entities will develop this agreement in different areas: such as relationship marketing between their clients, web pages, blogs and the media, etc. Renfe Viajeros will be able to publicize its collaboration as “Official Transport”, in congresses, events, programs and activities, in all communication media. Terra Natura, will distribute information among customers, and must insert prominently and visibly, so that it occupies a relevant place, the name and/or brand(s) of Renfe Viajeros, which it indicates, as Official Transport, on the website of Terra Natura.
This agreement is intended to strengthen and promote the tourism sector in all its aspects and the development of any promotional activities aimed at increasing the number of visits to Terra Natura, as well as promoting the use of High Speed-Long Distance trains.
On the other hand, the agreement between the company and the Municipal Tourism and Beach Board of the Alicante City Council contemplates fostering and promoting the use of Ave and Long Distance trains (with the exception of Avlo trains) when traveling to Alicante.
By virtue of the agreement, Turismo Alicante undertakes to promote Renfe services as a means of transport, in particular those provided by the AVE–Larga Distancia trains, in all the activities carried out for the promotion of general tourism in Alicante, and in particular cultural tourism and MICE tourism (Meetings, Incentives, Conventions, Events and Congresses). Likewise, it will inform tourists and recipients of interest of the promotions and special commercial conditions offered by Renfe Viajeros to travel to the city.
For its part, Renfe undertakes to offer all attendees and exhibitors of all the activities carried out for the promotion of congress tourism, sports, conventions and any other events in general that are held in Alicante, one-way tickets and back with a 10% discount on the rate open to the public at the time of purchase, in any of the available options (Basic, Choose, Choose Comfort and Premium). This discount does not apply to possible add-ons for sale.
This offer is valid for all events that bring together more than 75 people who use the train on their journeys. In the case of city breaks, Renfe Viajeros undertakes to also apply a 10% reduction on the rate open to the public at the time of purchase, and in the case of arranging group trips, the minimum number of people will be 10 instead of 25 as usual.
Both entities will develop this agreement in different areas: such as relationship marketing between their clients, web pages, blogs and the media, etc. Renfe Viajeros will be able to publicize its collaboration as “Official Transport”, in congresses, events, programs and activities, in all communication media. Turismo Alicante will make available to Renfe Viajeros a promotional video of the city to be exhibited through the Renfe Channel on trains and agreed periods, will provide Renfe with an article about the city for the Renfe blog or website, and will also distribute information among customers , newsletter and usual communication actions, about the +Renfe loyalty program.
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Eddie is an Australian news reporter with over 9 years in the industry and has published on Forbes and tech crunch.