Friday, December 3

China Bans Talent Reality Shows to Curb “Idol” Fan Behavior | porcelain


China has banned reality talent shows and ordered broadcasters not to promote “fag” men, in the latest attempt to reshape the culture of the country’s huge entertainment industry that authorities say is misleading young Chinese. .

“Broadcasting institutions should not screen idol development programs or variety shows and reality shows featuring the children of celebrities,” China’s broadcast regulator, the National Radio and Television Administration, said on Thursday. a series of new regulations.

The regulator also ordered broadcasters to resist “abnormal aesthetics” such as “fag” men, “vulgar influencers,” inflated star salaries, and “out of date” artists.

According to the regulator, the new rules are designed to rectify the alleged problems of violation of the law and morals by artists, the chaos in the “fan community”, and create an atmosphere of love for the party and the country. , and respect for morals. And art.

Idol development shows have become a huge phenomenon in China in recent years, in part because the producers of these shows have been introducing innovative formats from countries like South Korea and Britain, and successfully localizing them in the Chinese market.

Programs such as Youth with You and Produce 101 have introduced the public to the creation of groups of boys and girls, transforming the trainees, mostly young Chinese of common origin, into celebrities through fierce competition and rigorous mentoring.

According to the top 10 data compiled by the Maoyan Research Institute, a spin-off of a local entertainment service provider, on May 17, Produce 101 has a cumulative streaming volume of 1.82 billion and a weekly streaming volume of 430 million. times. Cumulative data and weekly streaming data far outnumber second place, their research shows.

Up to 52% of Produce 101’s audience was born after the 1990s, the research found, adding that young male viewers also paid great attention to this talent show that produces girl groups.

But there have also been controversies associated with these popular reality shows, authorities believe. After Canadian-Chinese pop star and former idol Kris Wu was arrested on rape charges a few weeks ago, many of his loyal fans engineered a “prison break” to “save” him. Deny the claims.

The authorities then vowed to curb the behavior of China’s “chaotic” fandoms, such as what they consider to be an irrational celebrity cult.

The regulator also appears to be concerned about the broader social culture that is shaped by young Chinese consumption of celebrity news and entertainment shows, and its potential to go against the current value promoted in China.

In Thursday’s announcement, the regulator called on Chinese media to “resolutely resist displaying wealth and enjoyment, touting gossip and privacy, negative hot topics, vulgar ‘internet celebrities’ and unfathomable appreciation of the ugliness and other trends of bread-entertainment “.

Observers believe the latest move is part of Beijing’s broader crackdown on the entire entertainment and media industry, whose total revenue is expected to reach approximately $ 436.8 billion (£ 316 billion) by 2025, according to the accounting firm. PWC.

Last month, Chinese actor Zheng Shuang was fined $ 46 million for tax evasion. Around the same time, actress and Fendi brand ambassador Zhao Wei appeared to have been fired, with her name removed from all jobs on major entertainment platforms, including the popular Chinese TV show My Fair Princess.

Thursday’s announcement has become one of Weibo’s hot topics, and the related hashtag has been viewed at least 240 million times. Opinions are divided. “I strongly support it, the regulator should have done it sooner. I never understood why some people who are nondescript, difficult to detect whether they are male or female, suddenly became popular and how they earn one billion yuan for a year, ”said one.

“Why does the National Radio and Television Administration have to regulate personal aesthetics? Isn’t it discrimination? How is masculinity measured? “asked another.” Are you only male if you look like the security guard in the Xi’an subway? “

Additional information from Xiaoqian Zhu


www.theguardian.com

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