Friday, March 29

Commerce and Services of Villena proposes a municipal pact to reactivate the sector



Commerce and Services Vi has proposed, in the Local Council of Commerce, a municipal pact to promote the commercial sector in Villena. The objective is to analyze the situation of the sector and explore measures and lines of you help the Commerce to try to reverse the effects of the stoppage of activity caused by the coronavirus crisis. The merchants association has proposed the signing of this pact by the economic and social agents and the city council with the aim of stopping recession symptoms, which are beginning to be detected such as generational change, low consumption and digital transformation. Thus, from the directive of Commerce and Services of Villena it is emphasized that “it is time to take decisions, create plans and provide them with a budget, so that Villena’s commercial sector remains a benchmark and continues to be an economic engine in our city ”.

Big challenges

The sector faces great challenges, including changing consumer habits, which have accelerated with the pandemic. The Chairwoman of Shops and Services Vi, Maria Teresa Soriano, explains that they are also times of opportunity, because from the local shops an important leap can be made to sustainable consumption through digitization and for this it is necessary to work in a public-private way ”. “Local commerce needs to be strengthened, for new blood to reach it, ready to open stores and take risks with a viable business model,” Soriano said. At the same time, the vice president of the association, Miguel Ballester, stressed that “it is time to work together for the sector, beyond short-term plans, and for this we have proposed a pact, which is above all practical and what it entails immediate actions not to miss the train and later regret the commercial situation in Villena ”.

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Four axes

There are four axes to work through the trade pact. The first focuses on boosting the urban area shopping center project, working to improve accessibility and parking in the city, as well as to minimize the effect of the works that are going to be carried out on the shopping streets. The second, the improvement in the commercial mixCurrently, establishments of the same type and range of products are being opened and it is necessary to expand the offer for consumers. The third party should focus on seeking tools to encourage consumption in Villena and to be a pole of attraction for clients in the region. And a fourth to support the digital transformation of the shops. Commerce is a sector of vital importance in the economic fabric of Villena, it constitutes one of the most relevant productive business sectors, accounting for more than 60% of the companies based in the city.


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