The increase in wine consumption in Spain and Portugal during the lockdown has been motivated not so much by negative feelings and concern for health, but for the association of its consumption with pleasure and relaxation, fundamentally among those who already had that perception.
This is reflected in a scientific article on the consumption of wine in Spain and Portugal during confinement by the coronavirus prepared by a team of researchers, among which is the professor of the Department of Business Management of the Public University of Navarra (UPNA ) and member of the INARBE institute Katrin Simón Elorz.
In the text, published in the Spanish Journal of Agricultural Research, it is analyzed how the psychological and cultural factors have influenced the increase in the frequency of consumption of this alcoholic beverage in the Iberian Peninsula. The study was based on about 4,500 online questionnaires from both countries, the UPNA reported in a statement.
According to the researchers, the increase has been motivated not so much by negative feelings and health concerns caused by the virus, but by the association of wine consumption with pleasure and relaxation, mainly among people who, prior to the health crisis, already had this perception.
This, they point out, supposes a significant difference from other disasters analyzed in their day, such as the attacks of September 11, tsunamis or earthquakes, which did imply a vital extreme risk and where the violence factor appeared in one way or another. In addition, in the case of the coronavirus crisis, the shortage of this type of product did not have to be faced.
Secondly, technology has also played an important role in this increase in consumption, as shown in the article. Specifically, reference is made to the ‘digital hangouts‘(limited to a specific period of time) and to specialized applications and online purchases, the use of which has increased in both countries (in Spain the purchase of wine in physical stores also increased) and whose use continues. However, the researchers indicate that the digital age gap will have to be analyzed in this regard.
In addition, the article explains some more differences between the two nations, despite the fact that the two share cultural and lifestyle similarities due to their Mediterranean character. Thus, while en Portugal, age and employment status were related With the increase in consumption, this did not occur in Spain and, on the other hand, in the latter country, the increase in the frequency of consumption was not so significant in residential urban areas.
Finally, the research team points out that “it will be necessary to carry out complementary studies to validate whether or not this modification in consumption patterns is maintained when the pandemic ends, which will provide information to companies in the sector to design their strategy ”.
The team that authored the article is made up, in addition to Katrin Simon, by João Rebelo, Samuel Faria and Tânia Gonçalves (University os Tras-os-Montes and Alto Douro), Raúl Compés (Polytechnic University of Valencia) and Vicente Pinilla (University of Zaragoza ).
Eddie is an Australian news reporter with over 9 years in the industry and has published on Forbes and tech crunch.