At the factory in Mioveni, Romania, a Gray Urban Duster Extreme fresh off the assembly line poses for a commemorative and highly symbolic photo. This is the 10 millionth vehicle produced by Dacia since the birth of the brand
Dacia assembled the first vehicle, the Dacia 1100, in August 1968. The following year, the iconic Dacia 1300 model gave rise to a whole family of derivatives (saloon, estate, sports coupe, commercial vehicles) and remained in production. for 35 years, leaving its mark on the Romanian automotive landscape.
The acquisition of the brand by the Renault Group in 1999 opened a new chapter in Dacia’s history. With the launch of Logan in 2004, Dacia became an internationally oriented manufacturer and the pace of sales accelerated. In 2005, Dacia opened a production line outside Romania, at the Somaca factory in Casablanca (Morocco).
At the factory in Mioveni, Romania, a Gray Urban Duster Extreme fresh off the assembly line poses for a commemorative and highly symbolic photo. This is the 10 millionth vehicle produced by Dacia since the birth of the brand.
According to Denis Le Vot, General Director of the brands
Dacia and LADA «Dacia will continue to grow and will continue to offer attractive vehicles adapted to the lifestyle of its customers».
The origins of the Dacia brand date back to 1966, when the Romanian government decided to create its own vehicle brand with the aim of providing modern, familiar and robust vehicles to the entire population of Romania. To this end, in 1968 an agreement was signed with Renault to manufacture the Renault 8 and Renault 12 models under license, with the names Dacia 1100 and Dacia 1300, respectively. The Dacia 1300 was a real success, and a very long-lived car, remaining in production from 1969 to 2006.
The brand’s original emblem was a shield-shaped logo with a blue background depicting an eagle with open wings flying over a mountain, with the acronym UAP, an acronym for “Uzina Automobile Pitesti” (Pitesti Car Factory). on top. After changing color in 1978, the logo evolves in 1990 eliminating the eagle and the mountain, placing the word DACIA at the top of the shield. In 2008, coinciding with the market launch of the Sandero, a new logo was released that evolved to the current one, created in 2013, retaining the shape of a shield, but with a new outline and in three dimensions.
In the year 1999
Renault acquires 51% of Dacia’s capital, undertaking two fundamental projects: the modernization of the Pitesti factory and the development of an affordable vehicle for all audiences. Between 1999 and 2004, the Renault Group invested 489 million euros in this modernization, gradually raising its stake until it reached 99.3% in 2003.
Dacia’s deployment in Europe and the Mediterranean basin came with the Dacia Logan, a symbol of the brand’s renewal, in 2004. After its successful commercial launch in Romania, and later in the Czech Republic, Hungary, Turkey and Slovakia, the success of the Logan exceeds all expectations. In 2005 it is launched in the markets of Poland, Estonia, Lithuania, Latvia, Slovenia, Bulgaria and Moldova. Its arrival in Western Europe took place in the summer of 2005, including the European market. The range is expanded in subsequent years with the Logan Break (2006), Logan Van (2007) and Logan pick-up (2008).
Presented in 2008, the Dacia Sandero revolutionized the B segment due to its favorable relationship between exterior size, habitability and price. In the Spanish market it was launched with an impressive price from 7,450 euros, three equipment levels and the same engines as the Logan, a 75 hp 1.4 and a 87 hp 1.6 gasoline, and a 1.5 dCi with 68 and 85 versions. CV. With 4.02 meters in length, 1.75 meters in width and 1.53 meters in height, it announced the largest boot capacity among cars of its size: 320 litres.
In 2009, the Sandero Stepway version was added to the range, prepared for use also on unpaved roads, thanks to its greater ground clearance and design details characteristic of SUVs. In 2018 the Sandero adds its sixth consecutive year of leadership, leading the so-called “retail market” in Spain, and in 2019 the Stepway version accounts for 65% of Sandero sales in our market.
In 2010, Dacia launched a model with which Dacia entered the growing segment of SUV or SUV vehicles. From the beginning it had mechanical versions of gasoline and diesel and with the possibility of front-wheel drive or 4×4 drive. Initial demand was so strong that some markets even produced waiting lists.
To strengthen the production capacity of the Pitesti factory, Dacia opened a new factory in Somaca (Morocco) in 2011 to manufacture the Logan. In 2012, the Tangier factory was opened, also in Morocco, to expand the range with new models: Lodgy, Dokker and Dokker Van. Five years later, in July 2017, a 5-seater Dacia Lodgy leaves the Tangier factory for a customer in Turkey, totaling 1,000,000 vehicles manufactured at this plant. In 2013 the Logan, the Sandero and the Duster are renewed; In 2014, the family version of the Logan, the Logan MCV, joined the range.
In its current catalog it has an urban electric model, the Spring, and is in full launch of the seven-seater SUV, the Jogger.
Eddie is an Australian news reporter with over 9 years in the industry and has published on Forbes and tech crunch.