Wednesday, December 8

Disney presents Genie, the application to avoid lines and better manage time in the parks

Disney just released its Genie app, designed to facilitate the process of planning a trip to the company’s national parks, so that walkers make better use of their time and avoid unnecessary lines and waiting, published CNBC.

Starting this fall, guests will be able to tell the app what they want to do and where they’d like to eat during their stay, and the program will suggest an itinerary. If guests decide they don’t want to take a walk or want to try a different restaurant in the park, Genie will rearrange the schedule as many times as necessary.

With the app visitors can also order food and pay for goodsIn addition, they will have access to information on current and expected waiting times for attractions.

A paid version, called Disney Genie +, will replace the national park’s FastPass, FastPass + and MaxPass offerings, which were suspended during the pandemic.

For $ 15 per ticket per day at Walt Disney World and $ 20 per ticket per day at Disneyland, visitors will be able to use the new Lightning Lane at select attractions.

Genie + also includes new audio and photo features, such as augmented reality glasses at Disney World and unlimited Disney PhotoPass downloads at Disneyland.

With the paid application, Disney will allow users to select individual attractions, with which they can schedule a time to travel to two of their most demanded attractions each day. This includes attractions like the Seven Dwarfs Mine Train at Magic Kingdom and Radiator Springs Racers at Disney California Adventure.

“Attendance has returned and, more importantly, attendance is back almost to 2019 levels, but with increased monetization,” said Eric Wold, senior analyst at B. Riley Securities. “(The parks) are extracting more dollars from these consumers and the parks are just being run more efficiently because of technology.”

An advantage is that consumers tend to spend more money when shopping via mobile ordering and payment options than traditional in-person cash or credit card purchases, Wold said.

Josh D’Amaro, director of Disney’s parks, consumer products and experience division, commented that many technological innovations were adopted to prevent the spread of the coronavirus, but they have ultimately improved the guest experience and helped businesses as well. from theme parks, to work in high-traffic areas of the park and to redistribute traffic to less crowded places.

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