In this way, the two maritime stations in Baleària turn the two ports into the first in the country with these machines, which facilitate recycling for passengers who pass through these locations daily, who will also receive sustainable or social incentives each time they do so. Thus, in addition to the environmental benefits derived from recycling, such as the circularity of packaging – which once again becomes new packaging or products after recycling – we now add the social and solidarity benefits provided by Reciclos. In the case of the machines located in the Baleària spaces, these benefits translate into aid for the Food Bank.
In addition, on the other hand, this Refund and Reward System is already operating in the city of Valencia through the yellow containers on the street and machines located in markets and municipal offices. It should be noted that, in all cases, the system establishes a weekly limit of points that citizens receive when recycling to promote responsible and rational consumption of cans and plastic beverage bottles.
“The installation of these two machines, just a few days after Reciclos began operating in Valencia, reflects that it is a region that is working to achieve the ambitious recycling targets set by the European Union”, he states in this regard. Xavier Balaqué, manager of Ecoembes in the Valencian Community, who also thanks Baleària “for its commitment to this new system, which the recycling habit evolvese, strongly implanted in our country, places the ports of Valencia and Denia as examples of innovation at the service of the circular economy ”.
For his part, the general director of Baleària, Georges Bassoul, points out: “We have collaborated for a long time with Ecoembes to promote recycling on our ships and maritime stations. In addition, it should be noted that we use biodegradable materials in our cafeterias and restaurants and we carry out circular economy projects. Now, this new collaboration goes further, as this project has a charitable purpose behind it ”.
To make use of the recycling machine, citizens only have to connect to the webapp, scan the barcode of the container they want to recycle and deposit it in one of the machines.
Pioneer region in betting on Recycling
The Valencian capital has been the first city in the country to implement this pioneering SDR in a comprehensive way, by installing Recycling technology in more than 3,500 yellow containers of public roads and in 6 machines located in the Central, Russafa, Jesusalem and Cabanyal markets, as well as the town hall building and the Tabacalera. Now, the Valencian region is once again a pioneer in its commitment to Recycling, expanding the advance and use of this new system with the installation of these two new recycling machines in the ports of Valencia and Denia.
In addition to the Valencian Community, this recycling system is already a reality in the yellow containers of several municipalities in the Community of Madrid, the Balearic Islands, the Region of Murcia, La Rioja, Aragon and Catalonia, a community where there are also 15 machines installed in different train stations in the Barcelona Metropolitan Area.
Baleària is the leading shipping company in the transport of passengers and cargo in connections with the Balearic Islands, and also links Ceuta, Melilla and the Canary Islands with the peninsula. Internationally, it offers services in Morocco, Algeria and the Caribbean (between the United States and the Bahamas).
The shipping company is a world pioneer in the use of natural gasl: in 2019 it was the first to sail with this cleaner energy in the Mediterranean and the Canary Islands. Baleària’s gas fleet will reach 9 vessels, including new constructions and remotorisations, with an investment of 380 million. The company is committed to putting technology at the service of customers in their smart ships and by the use of big data to improve its efficiency.
Baleària defines itself as a citizen and responsible company, which has assumed the United Nations 2030 Agenda as the roadmap that guides its activity in the areas of economic, social and environmental sustainability.
In 2020, Baleària transported more than 2,150,000 passengers and 5,743,000 linear meters of cargo in the 29 ships of its fleet. The company, in which more than 1,500 employees work, had a turnover of 342 million euros.
Ecoembres is the non-profit environmental organization that coordinates the recycling of plastic containers, cans and briks (yellow container) and paper and cardboard containers (blue container) throughout Spain.
In 2019, more than 1.5 million tons of packaging of plastic, cans, cartons, and paper and cardboard throughout the national territory.Thanks to this figure, numerous environmental benefits were obtained, such as avoiding the emission of 1.67 million tons of CO2 into the atmosphere – the equivalent of the all of what the coal plants in Spain emit for two months or save 6.37 million MWh. Likewise, 20.74 million cubic meters of water were saved.
Eddie is an Australian news reporter with over 9 years in the industry and has published on Forbes and tech crunch.