Wednesday, February 21

Elon’s Plan: 7 things Musk should change on Twitter now that it’s his

A new era begins on Twitter: Now that Elon Musk has bought the platform for 44,000 million dollars, it remains to be seen if that great potential that he has always talked about will be exploited.

That means making changes, some of which we already know about. There are many ideas dancing and of course the famous — almost legendary — button to edit tweets stands out, but that could be just the beginning. In fact, the user community has been asking for all kinds of improvements for a long time. Here, seven of those ideas to change and (hopefully) improve Twitter.

edit tweet button

It is the change that has been talked about the most in recent weeks. On Twitter they have never been very for work, but a message from Elon Musk raising that possibility soon made the very heads of the company – they were until then – say that this development was underway.


Now we know that this change is close to coming, but it will do so in a perhaps different way than we thought: we will not edit tweets, but actually update them, something that seems consistent with the service’s own philosophy. Be careful, because that button can also be a dangerous idea.

Promote voice tweets

Voice tweets exist, but they are little known and they offer an interesting option when making “mini-podcasts” in which creators and users can share reflections that go beyond 240 characters.

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These tweets have a limit of 2 minutes and 20 seconds per message, and given the success that voice messages have had on other networks like WhatsApp, it seems logical to think that they could offer a striking alternative to text tweets and those “Spaces” They haven’t finished taking off.

Donations and micropayments

Boosting the “creator economy” could also be a promising revenue stream for Twitter: on other social networks creators get financial rewards for posting content if they have a strong user base, something like that doesn’t exist on Twitter.


There may be several alternatives here, but one would be to implement an internal payment platform that allows creators to receive donations with some kind of button or option associated with the tweets/threads of those creators. Jack Dorsey has commented in the past that bitcoin would play an important role in Twitter’s future: perhaps now that the social network is Musk’s, that role will end up being real for bitcoin…or dogecoin.

APIs and applications

Twitter bought Tweetdeck, one of the most prominent clients, and although it has evolved significantly and has interesting options, it has never developed its full potential. Twitter’s philosophy has always been to focus its user base on its official client, whether native to mobile or web.


Here Twitter has an opportunity to open the doors as it did in its origins: share (or rather, license) its API in a much more ambitious way, and thus offer developers and the user community other ways to take advantage of this social network.

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short videos

It is the era of short video. And if not, ask TikTok, whose philosophy has ended up being copied by many other platforms: YouTube and its Shorts are an example. It seems unbelievable that in fact Twitter was ahead of all these proposals with Vine, a platform that perhaps arrived before its time.

As with audio tweets, Twitter could reinforce this option and make it much more visible and much more part of its content proposal. Integrating a small editor with which, for example, you can cut and publish video clips to share them on this social network could allow you to have a valuable alternative on Twitter.

Algorithm and “trending topics”

Twitter’s obsession with forcing users to see the featured tweets first in their account (and not the recent ones) demonstrates how the algorithm is designed so that we see what Twitter is interested in (or thinks we are interested in), and not necessarily what we want to see.

Screenshot 2022 04 27 At 9 55 13

Musk’s proposal to open up the algorithm and make it Open Source is interesting, and could bring about improvements both in those content recommendations and in the often controversial choice of “trending topics”. Features like ‘themes’ seem to be on the right track although it’s not clear if their use or popularity is widespread.

Instant messaging

Direct messages (DM) work and can even be used to create groups, but Twitter has a clear opportunity to become a tool for communication and not just for spreading messages.

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The “Communities” feature is promising and offers an alternative to Facebook groups or Reddit subreddits, and would allow it to compete (or try) with what WhatsApp or Telegram have already achieved. Twitter already stands out in this communication in “broadcast” format from one to many, but it could apply its platform to raise that debate format from “many to many” (or from “a few” to “a few”, of course) in an effective way .

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