A wave of “fake” Twitter accounts has emerged to defend Amazon and reject criticism of working conditions at the company amid a fierce union election for the Amazon warehouse in Bessemer, Alabama.
Many of the account identifiers begin with “AmazonFC” followed by a name and a warehouse designation. The accounts often respond to criticism of Amazon on Twitter, dismissing concerns and reports about robotic working conditions and high injury rates.
One account, now suspended, tweeted: “Unions are good for some companies, but I don’t want to have to shell out hundreds a month just for lawyers!”
Similar accounts have been used before in periods when criticism of the company went viral in 2018 and 2019. Several of the Amazon Twitter user accounts cited in reports from 2018 and 2019 no longer exists. Others have names changed. Some of the accounts have been exposed how to use fake profile pictures from stock photos.
Some Amazon employees act as “ambassadors,” sharing positive work experiences with the company. The company confirmed that some of the latest tweets allegedly coming from its ambassadors were false.
“Many of these are not ambassadors for Amazon FC; it seems that they are fake accounts that violate the terms of Twitter. We have asked Twitter to investigate and take appropriate action, ”said an Amazon spokesperson.
The spokesperson did not clarify how many Twitter accounts are managed by actual Amazon ambassadors, or which accounts still on the platform are actually managed by Amazon workers who act as public relations ambassadors. Amazon had also declined to provide information about these accounts in previous reports, including how these workers are compensated for playing these roles on social media, although some reports They have noticed that these workers work on social media instead of warehouse work and can receive benefits like free gift cards or days off.
Investigative journalism site Bellingcat has compiled a ready of at least 56 Twitter accounts of Amazon FC ambassadors.
Some of the accounts that were recently activated on Twitter, such as @AmazonFCDarla Y @AmazonFCLulu they were suspended by Twitter. In response to the accounts, some Twitter users created obvious parody accounts mocking Amazon’s robotic defenses and uniform account design.
Amazon’s PR tactics have come under scrutiny over the years, and most recently after Amazon CEO Dave Clark and the Amazon News Twitter account criticized Senators Bernie Sanders and Elizabeth. Warren and Congressman Mark Pocan on Twitter. These attacks failed after leaked notes to The Intercept revealed that Amazon engineers flagged the tweets out of concerns that the account could be compromised and characterized the tweets as “unnecessarily antagonistic (risking the Amazon brand).”
Other leaked memos were also revealed Amazon managers had complained that Amazon delivery drivers left bottles of urine and bags of feces in trucks, after Amazon’s public relations account claimed that reports of workers urinating into bottles were false. NBC News too reported The National Labor Relations Board is currently determining whether to consolidate multiple worker complaints over the past year alleging interference by Amazon against attempts by workers to organize or form a union.
On March 30, Amazon’s Senior Vice President for Policy and Communications Jay Carney, a former Obama administration staff member, joined the push back against high-profile critics like Sanders. The recent uptick in Amazon’s PR team and executives opposing critics stems from complaints from Amazon founder Jeff Bezos himself, who recently She complained For other Amazon executives, they were not shrewd enough of their critics.
George is Digismak’s reported cum editor with 13 years of experience in Journalism