End of the ‘soap opera’ that lived Ferrari in Maranello. Behind the departure of Louis Camilleri as CEO, somewhat unexpectedAt the end of last year, and with a strategic plan to increase its profits in the medium term in place, the Italian firm has spent half a year in search of the perfect replacement. The ‘prancing Horse‘has decided to be Benedetto Vigna who will take the reins of the most famous automobile brand in the world.
Vigna, an Italian manager of 52 years, will leave STMicroelectrics, a French-Italian company that produces chips and semiconductors, one of the fashionable components in the sector due to its scarcity, which is causing delays in the production of multiple brands and even delays in launches, such as It could happen to Nissan with the Ariya.
John Elkann, President of Ferrari, who took over as CEO on a temporary basis until the perfect candidate was found, said in an official statement that the company is “delighted to welcome Vigna as its new CEO. “” His deep understanding of the technologies that are driving change in our industry, and his proven innovation and leadership skills will strengthen Ferrari and its history of passion for performance in the exciting era ahead, “he continues. Elkann.
Vigna will arrive in Maranello on September 1st to take command of the supercar brand and lead its electrification. The manager came to STMicroelectronics on 1995 and raised the divisions Micro-electromechanical Systems and the Sensors Groups, of which he is president, within the company, the most profitable last year. Vigna will leave the company on August, 31.
Camilleri came to command of Ferrari after the death of Sergio Marchionne and he spent two and a half years in office, a period characterized by the change of direction of Ferrari’s launch strategy with the aim of reaching a profit of 2,000 million euros in 2025. The plan was to present 15 new models during the four years culminating with the Purosangue, which will be the first SUV of the Maranello firm. Likewise, Camilleri announced that the 60% of its new machines would have a hybrid engine by that same year.
The key to this plan was to bet on limited editions. To more bulky production-oriented vehicles, such as the Portofino M, Ferrari has added and will continue to add, machines like the Monza SP1 and SP2 or the SF90 Street, vehicles that surround and exceed one million euros in price, improving the brand’s profit margins per unit sold, already among the highest in the entire industry. In addition, exploit the trump card of the ‘one-off‘, unique vehicles for a special owner, was also another of his objectives. The P80 / C or the Approved are good examples.
After two and a half years, they have arrived 9 of the 15 vehicles (not counting one-off) that the brand will present before the close of 2022. The radical 812 Competition is the last in a list formed by the 488 GT Modified, the SF90 Spider, the Monza SP1 and SP2, the 812 GTS, the F8 Tribute, the F8 Spider, the Roma and the SF90 Street. Parallel, Ferrari has created the P80-C and the Approved, From ‘one-off‘ and the 488 Challenge EVO, your latest machine for your client racing program.
Eddie is an Australian news reporter with over 9 years in the industry and has published on Forbes and tech crunch.