The International Tourism Fair (Fitur) 2022, which takes place from this Wednesday 19 to Sunday 23 January in Ifema Madrid, defends the coexistence of tourism with the pandemic in its 42nd edition, as highlighted by its organizers.
The fair brings together a total of 6,933 participants with the presence of all the autonomous communities, companies and destinations from 107 countries, 70 of them with official international representation, led by Dominican Republic, which this year participates as Fitur 2022 Partner Country.
the minister of Industry, Commerce and Tourism, Kings Maroto presents the strategies to consolidate tourism recovery and the innovative projects and programs that the Ministry is developing to advance in a new “more digital, sustainable, quality and safe” model.
For Maroto, Spain has remained in a position of international leadership despite the crisis caused by the pandemic. “During these months we have reinforced the support instruments for the sector while working on the projects and strategies that will allow us to transform our model and develop all the tourist potential of our country“, he assures.
The Minister of Tourism highlights that “Spain faces 2022 with a solid foundation on which to base tourism recovery” and points out that we must take advantage of all the opportunities offered by the Recovery Plan to launch a “historic transformation” of the tourism model.
To guarantee the normal celebration of Fitur, Ifema Madrid reinforces health controls and takes all security measures, so in this edition all participants are required to present at least one of the following requirements: EU Covid Digital Certificate, QR Spain Travel Health and negative PCR or antigen test made in the 24 hours prior to your first access to Fitur.
In addition, Fitur 2022 continues the hybrid formula that complements the face-to-face participation of destinations and companies with a digital platform, so FiturLIVEconnect It will be operational until February 4.
A novelty is the HELIXA Experience Center project, which offers its visitors, as a first, the creation in real time of their 3D hyper-realistic custom avatar with which you can interact on digital platforms and in the metaverse.
Dominican Republic, partner
On the other hand, the Dominican Republic is this year the ‘País Socio Fitur’, which represents an outstanding participation, protagonism and visibility of this Caribbean destination in this strategic edition for the promotion of the great tourist attractions of the country.
In this way, and under the slogan ‘Has it all’, the Dominican Republic is going to have a showcase of “high” visibility to the world, and especially to the European and Asian markets, where the country has great growth potential.
According to the organizers, professionals will find a great display of content from this Caribbean country that has become a world benchmark in the management of tourist activity during the pandemic, and that has big plans to consolidate the recovery of the flow of tourists to the country and continually improve traveler experiences, accommodation, transportation, entertainment activities, historical and cultural preservation, as well as spaces for meetings and conventions to promote Mice tourism.
Like every year, Fitur gives a prominent role to aspects related to innovation, digital transformation and technology, as well as issues related to sustainable development and accessibility.
This year, the novelty is Fitur Cruises, which presents cruise tourism, its challenges, opportunities and new experiences to the public, in collaboration with the specialized online magazine, CrucerdoAdicto.com.
On the other hand, FiturTechy this year offers a innovative vision at a time of change for the tourism sector, through its four forums on business, destination, sustainability and future trends. Fitur Know How & Export celebrates its tenth anniversary by showcasing the innovative knowledge of the Spanish tourism industry, with special emphasis on the Smart Tourism Destinations strategy.
These spaces are joined by Fitur Mice, which is again a great opportunity to put the MICE offer in contact with its potential clients; Fitur Screen, which connects the tourism and film industries; Fitur LGTB+, for specific offers for the LGTB customer segment; Fitur Talent, which analyzes the situation and management of talent in organizations and companies in two unprecedented years; Along with other activities like Woman Features, Lingua Features, Travel Tecnhology.
A separate mention requires the Fitur Next Observatory, dedicated to promoting good tourism practices in terms of sustainability, and which this year analyzes the contribution of tourism to an accessible society, will present the initiatives TUR4all, Albastar and Cocemfe, awarded in the three categories promoted in this edition: new technologies in pursuit of accessible tourism, tourist services and inclusive complementary offer and management and promotion of accessibility in the sector, respectively.
Eddie is an Australian news reporter with over 9 years in the industry and has published on Forbes and tech crunch.