Wednesday, January 19

From “Negrita” to “Chokita”: why Nestlé decided to change the name of the classic Chilean cookie


  • Fernanda Paul
  • BBC News World

The new Chilean cookie will be called Chokita

Image source, Nestle

It is perhaps one of the most popular cookies among Chileans.

The classic “Bold font”, with its distinctive chocolate and vanilla flavor, can be found even in the most remote warehouses of this South American country.

But after more than 60 years in circulation, its fans were surprised this Wednesday after Nestlé, the company that manufactures it, made an unexpected announcement: its name will no longer be “Bold” but “Chokita”.

The reason? The “I respect” and the “nondiscrimination”.


www.bbc.com

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