Sunday, January 16

Giambattista Valli: Bianca Brandolini, a contemporary muse in the era of income statements | People


Zoom opens and a 33-year-old woman appears with a white wall behind her. Her hair is down, not a drop of makeup and, as far as the computer camera can see, a loose gray sweatshirt. Zoom connection is cut. Who is it? The short answer is Bianca Brandolini. The long one, very long: image of the Beach Club collection by Giambattista Valli, an ambassador for brands such as Estée Lauder and Cartier; unexpected presence in the first rows of the parades (prepandemia) and their subsequent parties; instagramer with more than half a million followers: honorary member of the brotherhood of friends and socialities made up of Carlota Casiraghi, Margherita Missoni, Eugenie Niarchos and Tatiana Santodomingo; daughter of the French-Brazilian princess Georgina Maria Natividad de Faucigny-Lucinge et Coligny and the Italian count Tiberto Ruy Brandolini di Adda; niece of Marella Agnelli, wife of Gianni Agnelli – president of Fiat – and swan of Truman Capote.

When the video call resumes, it is urgent to clarify what she does or how Bianca Brandolini defines herself: “I don’t know if I have a role in the fashion industry. I have grown up in that world and I like clothes. People are interested in seeing how I dress. And some designers, like Giambattista Valli, talk to me and my friends about how we feel about wearing their clothes, listen to our needs, and design around those ideas. We work hand in hand because they see through us the materialization of their creations ”. Neither model nor itgirl, ni influence. Not quite the opposite. Her role is more similar to that of a muse —as was Marella Agnelli de Capote—, but with broadband and a likes.

Bianca Brandolini in the countryside of Giambattista Valli
Bianca Brandolini in the countryside of Giambattista ValliGiambattista Valli

His mother, the Brazilian Georgina Faucigny-Lucinge, was already Valentino’s. He worked for two decades as a personal assistant and head of external relations for the Italian designer. Brandolini and his sister Coco — a fashion consultant for Nina Ricci, Oscar de la Renta, and Bottega Veneta — grew up between the atelier and private passes for clients. “I miss his creations. I love seeing your files. For me, he is number one and the one who most reminds me of him today is Giambattista Valli ”. The latter is joined by a long and deep friendship. “He is a very feminine designer and true to himself. He knows what he likes and does not get carried away by trends. He always puts women and their desires at the center of his work ”. And now that woman is her, the image of the first bathroom collection of the Roman creator, famous for his bombastic and romantic tulle dresses. Headed by Brandolini, this line is strategic in the development and diversification of the firm founded in 2004 and which for four years has had Artemis as an investing partner, the fund owned by the family of François Pinault, president, in turn, of Kering , one of the world’s largest conglomerates of luxury companies and owner, among others, of Gucci, Balenciaga and Saint Laurent.

Far from investment contracts, income statements and media plans, Brandolini poses relaxed and spectacular in the Valli campaign: swell and hair in the wind. Photos can be enjoyed too on the Italian’s Instagram account, where they do not clash between snapshots of sunsets on the beach, trips by yacht or selfies of the model disguised as sportsman Spice. Brandolini personally keeps his account, irrefutable proof that he is not lying: it is not a instagramer. Behind the profile of any influence there is a self-respecting SME: photographer, publicist, manager and assistant, at a minimum. The Italian says to follow her instinct and not any hearing report.

Bianca Brandolini in the countryside of Giambattista Valli
Bianca Brandolini in the countryside of Giambattista ValliGiambattista Valli

“Yes, it is true that when I post a photo people know where I am and what I am doing, but it is part of the game. Everyone chooses what they share and, of course, I do not publish everything I do. No way”. Brandolini laughs out loud. It does not seem that the media interest has made a dent in one of the most ubiquitous women in the world of fashion. Beyond some information about his romantic relationship with his second cousin Lapo Elkann, Brandolini maintains control of his privacy. “In Paris there are literally three paparazzi, and in Italy they have been the same for 30 years, they are very noisy and they are always running all together from one side to the other. It is impossible for them to go unnoticed. When I enter a restaurant, I detect them instantly and greet them, ”he jokes.

Attention is not a problem for Brandolini but a currency. He owns it and uses it. Sometimes to give voice and visibility to initiatives such as the Cancer Research Foundation – “I feel very identified because it has affected my family” – and others, for their own projects. “I’m working on something of my own, related to the world of creativity, but since I’m half Italian, half Brazilian, I never tell things before they are closed, so they won’t be gaffe. But I hope to be able to do it shortly ”. And in person. “I need the events to return. I’m wearing the entire pandemic in tights and I can’t take it anymore ”: contemporary muses also wear tracksuits.




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