Wednesday, March 29

Golf and luxury, Andalusia’s offer to recover the US tourist


Trust in the promotion of the Solheim Cup and the resumption of the direct flight to NY

The Spanish golfer Jon Rahm, during a tournament held at the Real Club Valderrama, in San Roque (Cádiz).EFE

Golf and the luxury market are key in Andalusia’s bid to recover tourism from USA (USA) and favor the deseasonalization of the sector, especially in sun and beach destinations. On the horizon, the celebration of the Solheim Cup 2023 -female version of the ryder cup– and the launch of the Spain brand, destination of excellence.

This objective will be favored by the recovery of the direct air connection between Malaga and New Yorkannounced last year by United Airlines and that will start next June. As of this date, three flights each week will allow travel to Andalusia from the US without the need to make stops and will involve the movement of around 4,000 people between both airports.

It should be noted that both luxury and shopping tourism and that generated around the world of golf are of great interest to the south. On the one hand, due to the significant expenditure that these visitors make during their stays and, on the other, due to their deseasonalizing capacity, since the trips of these tourists are not necessarily linked to the traditional vacation dates.

With this objective, Andalusia wanted to be present at one of the most important fairs for the golf industry in the US, the PGA Showwhich is held in Orlando (Florida) from January 24 to 27 and attended by the general public, as well as amateur golfers, professionals and companies in the sector.

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Thus, the participation of the autonomous community in the event will focus on consolidating the Andalucía brand as one of the main golf destinations in Europe and on the celebration of Solheim 2023, which will be held next September at the golf course of the exclusive hotel complex cortesn farmin Casares (Mlaga).

Tourism and Sport of Andalusiabeside Turespaa Y Tourism and Planning Costa del Solwill have their own space located in the fair area dedicated to tourist destinations and specialized operators in the segment.

The Tourism Councilor, Arturo Bernalemphasized a few days ago in Fitur on the positive that the Solheim Cup is being to publicize the region and stressed that this tournament has achieved to date a media impact that reaches 120 million euros.

The promotion of Andalusia will continue -and will multiply- until September and will continue after the competition is held, stressed Bernal, which will strengthen the idyll of Andalusia with golf and the big tournaments, especially in the US, where there are around 23 million golfers. of golfers.

To promote the luxury segment in North America, a delegation from this sector in Andalusia will form part of the trade mission Luxury Spain what to travel to NY Already Miami between January 29 and February 4 to attend specialized conferences that include meetings with high-end agencies and operators in both cities.

In this international meeting, the firms and institutions that are part of Luxury Spain will be announced, among them Andalusia, the most prestigious travel agencies, hotel chains and tourist partners in the country. In addition, different personalities will participate in them and specialized press will attend. The idea is to take advantage of the newly created Spain brand, a destination of excellence to make intermediaries and prescribers aware of the Andalusian destinations, agencies and hotels that are part of this quality seal.

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