Google has denounced that Apple pressures Android users through iMessage, where these are identified with a color different from the usual blue of the application, and has indicated that it is a strategy for them to acquire your brand’s devices.
These accusations stem from trial between Epic Games and Apple, which brought to light the company’s strategy in which Tim Cook appears as CEO to prevent its users from changing their devices for others with the Android operating system.
Apple considered bringing this messaging service, which competes with others such as WhatsApp or Telegram, to Android. However, it finally decided not to do so in order not to expose its users to exchange products of the brand, such as iPhones or tablets, for others from the competition and remain within its ecosystem of devices.
To these revelations is added an article published by The Wall Street Journal, which details the way in which American teens feel left out of iMessage social circles by the way they appear on them, with a different color to the usual blue of iPhone users.
This is because in this messaging application the chats are grouped in two colors. While those who send messages from an Apple device are shown with a blue bubble, all others (such as SMS or messages sent from Android devices) are presented in a green color.
This difference can generate, according to this report, social anxiety between those who are part of the Apple ecosystem (which generates a certain status among the youngest) and those who do not have devices from this manufacturer. This pressure would be the reason why most of these users choose to buy an iPhone instead of an Android ‘smartphone’.
Following this publication, Google’s vice president and head of the ‘software’ area, Hiroshi Lockheimer, insisted that “blocking Apple’s iMessage is a documented strategy,” as indicated on Twitter.
“Using peer pressure and bullying as a way to sell products It is insincere for a company that exposes humanity and fairness as a central part of its marketing. Currently there are rules to solve this problem “, has written in a publication.
For its part, from Android they have pointed out that “iMessage should not benefit from harassment”. “Texting should bring us together and the solution exists. Let’s fix this like an industry,” another post on Twitter can read. Apple has not released a statement regarding these allegations.
It should be remembered that, although iMessage is an application created by Apple and intended for its technological products, it allows you to exchange different types of messages and establish contact through its own service or via SMS. In addition, there is also the possibility of downloading it in models other than the iPhone.
Despite the fact that in other parts of the world applications such as WhatsApp or Telegram exceed the number of users, iMessage is used massively in the United States, which is why Google considers that it would be facing unfair competition.
www.informacion.es
Eddie is an Australian news reporter with over 9 years in the industry and has published on Forbes and tech crunch.