Thursday, February 22

Google tracks the online activity of Spaniards 426 times a day


Every day, Google review up to 426 times location and the Internet activity of Spaniards. This was uncovered this Tuesday by an investigation by the Irish Council for Civil Liberties (ICCL), which denounced “the largest Data Violation ever recorded.” That tracking occurs an average of 294 billion times a day in the United States and another 197 billion times in Europe.

Through a leak, this Irish association has indicated that the American giant detects everything you see in your browser and detects where you are going in real time. This data allows Google to create detailed profiles about its users and get to know them in depth so that they can later sell to third-party companies. personalized advertising to be bombarded with ads based on your most intimate likes and dislikes.

The investigation denounces that the private data of European and American users “is sent to companies around the world, including those in Russia and China, without any means of controlling what is done with that data afterwards.” The ICCL has documented how this data has been misused to identify Black Lives Matter anti-racist protesters or victims of sexual abuse. In the US there are 4,698 companies that can receive this data and another 1,058 in Europe.

With an average of 426 exhibitions per day and per person, Spain It is the third most affected European country. Only the UK and Poland, with 462 and 431 violations respectively, are ahead. Still, the Internet behavior of Americans is exposed 57% more than in the case of Europeans.

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Your privacy as a business

The ICCL study puts, for the first time, figures on Google’s advertising tracking. That system of extraction and commercialization of your Privacy This is known as real-time bidding (RTB). Every time you open a web page, an invisible auction takes place in which thousands of companies compete to be the first to have their ads appear on your screen. The one that pays the most is the one that manages to impact you. Google tracks all of your online activity to give those companies the ability to target you in a personalized way, even if that includes intimate content.

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The RTB advertising model has not been without controversy. NGOs and data protection authorities from various countries have denounced illegalities as well as the collection and commercialization of sensitive data such as race, sexuality, health status or political affiliation of users without their consent.

This system is essential in Google’s business. your womb, AlphabetLast year, it exceeded 257,000 million dollars in annual revenue for the first time in its history. More than 80% of those come from advertising. However, Google is not alone and RTB is a growing business for other companies like microsoft (via Xandr), PubMatic, Magnite, BidSwitch, Index Exchange, or OpenX.

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