Thursday, October 28

Grace Amey-Obeng and the danger of skin whitening | Blog Africa is not a country



Poster in the streets of Dakar of a miraculous whitening cream that generated a lot of controversy and anti-campaign.

Grace Amey-Obeng (Ivory Coast, 1957) is dedicated to enhancing black beauty. It does so in an environment that may not be the most favorable: it is estimated that, today, one in three South African women and 50 out of a hundred Burkinabe clears their skin andDermatological whitening is a public health problem in many parts of Africa.

To better understand the value of Grace’s work, it is necessary to be aware that injections to “brighten” black skin are the order of the day in the most sophisticated African beauty salons and skin-lightening chemicals are sold in phone booths, markets and hairdressers all over the planet. The appreciation for fair skin is evident among African elites: Since the time of Léopold Sedar Senghor (former president of Senegal) it seems that marrying a white woman gives more value to a head of government and there are African first ladies who pale in sight. As if that were not enough, some Hollywood stars and international entertainment that could serve as references for the black population also give in to the temptation to bleach their skin and even go under the knife to westernize their features.

Counter-campaign of Nuul Kukk (All Black) in Senegal in response to the proliferation of bleaching creams.

However, skin whitening is not a mere anecdote in Africa. It is a phenomenon that has its roots in colonization and in the conception of the world reflected by the media, popular culture and even geopolitics: the whites are those who control the planet.

This is the context in which it moves Grace Amey-Obeng, who For years it has been fighting the whitening of black skin and has promoted, through a beauty school and its own line of treatments and products, the exaltation of African beauty. “I have received a very positive response from all spheres,” he notes by email from Ghana. “Since the eighties, the dimension of beauty was measured only in terms of hair, pedicures and manicures. There was a prevalence of whitening, to such an extent that people died of skin cancer. The message of ’embracing’ our genetic makeup as Africans was well accepted and welcomed by all. “

Grace learned the trade from her mother, who worked training other women in fashion and hairdressing. As a child, she became interested in the world of beauty and learned the basis of the trade and its tricks while helping her. Later he trained professionally at Croydon and other firms in the sector, both in Africa and Europe. It’s been 25 years since the moment he opened his own company, FC, with a capital of just $ 100. It started with a cosmetic retail store and ended up creating a beauty empire, with clinics, factories for all kinds of products and a beauty institute, the first with Ghanaian therapies, also internationally approved. In 2007 he decided to extend his fight to the NGO field with a foundation that bears his name and that she tries to improve the quality of life of prostituted and vulnerable children by training them to earn a living in what she knows best: beauty therapy, cosmetics, fashion.

“I would say that the term success in my case is relative” -he comments- “Especially since one has to fight to keep the business in Africa, but I feel happy because I have helped people to have confidence in their skin color and help people are always satisfying. “

Grace explains that she recovers bleached-damaged skin through a process called skin revision. “It is easier to restore them when only the epidermis is damaged, when the deeper layers are affected it is much more difficult,” he points out, before expanding on more technical data. Skin check involves work from the cellular level with techniques, natural enzymes, electricity and products that mimic the ability of the skin’s natural chemistry, identify with it, repair and restore the level of lipids. Treatment keeps the skin healthy and is constant, depending on the level of damage.

Grace believes that the battle against skin whitening is endless and requires ongoing awareness and education and active involvement of authorities. Information on the negative effects of the practice and on reasonable alternatives that do not destroy health would be one of the parts of this work, but “also, we must “demolish” the psychological construction of people according to which lighter skin is more attractive and help them accept their genetic makeup“, he concludes.

This successful entrepreneur, awarded both in the field of marketing and beauty, affirms that it is necessary to retain the positive aspects of different African cultures and assimilate what comes from abroad only if it implies growth and success. “Unfortunately, Western influence has led to the erosion of the extended family system and created problems, especially among young people. In our challenge to embrace globalization at any cost, we must protect our young people from harmful external influences and make sure our values ​​and culture are not completely lost“, he concludes.

More information on the subject:

In Senegal, bleaching your skin to follow fashion

Black woman : bleach to skin to better seduce?

On racial prejudice and the blank world:

The ‘African queen’ turns black

And to make up black skin, here is a tutorial from the aforementioned page Ñuul Kukk

Comments

Here it happens the other way around, skin cancer comes from overexposure to the sun, grape rays, tanorexia. at least the self-tanners that are the daily bread for some are taking hold. It is a common and global problem to want to be something that we are not, a very good message from this woman, we would have to apply the same here as well. long live the paleness and black skin. it is fortunate to have healthy skin and live in our own skin.

I have always thought that black people are the most beautiful human beings on the planet …

It seems very important to know this !!

Your country needs your help in a new online political, economic and military strategy game. Sign up for free at [ http://bit.ly/123Estra ] from your browser.

The 15-M was a revolutionary trigger. The movement that once eclipsed the world has come to nothing … If you want to know more, enter Country Shame: yestheycan.blogspot.com

Yes David, the thing is that surely you are white. I’m wrong? When one suffers or has suffered some kind of discrimination for being black (because that is the case at hand), I suppose it is more difficult to think like that. That skin color does not matter. I am white, but black skin, the black race, makes me fall in love. What am i going to do. And I have never discriminated, nor will I, anyone because of their skin color (neither black, nor dark brown, nor light brown, nor cream, nor pink, nor white, nor any color). Never. But notice that yesterday I heard a person who was next to me say a racist comment about the black race. A generalization that was irrelevant, and from a supposed white superiority. So no, it’s not that easy. But hey, I fight and I will fight because those phrases disappear, at least, from the people around me. A greeting. And I said, the black race FALLS IN LOVE.

And so I think it is a great shame that black people do ‘something’ to turn pale. And I am horrified if it is bad for your health. But I can get to understand it. 🙂

The pity is that they think that by being white they will be better. They should realize that color is not important, or it should be.http://www.menfoodspain.com

Here it happens the other way around, skin cancer comes from overexposure to the sun, grape rays, tanorexia. at least the self-tanners that are the daily bread for some are taking hold. It is a common and global problem to want to be something that we are not, a very good message from this woman, we would have to apply the same here as well. long live the paleness and black skin. it is fortunate to have healthy skin and live in our own skin.

I have always thought that black people are the most beautiful human beings on the planet …

It seems very important to know this !!

Your country needs your help in a new online political, economic and military strategy game. Sign up for free at [ http://bit.ly/123Estra ] from your browser.

The 15-M was a revolutionary trigger. The movement that once eclipsed the world has come to nothing … If you want to know more, enter Country Shame: yestheycan.blogspot.com

Yes David, the thing is that surely you are white. I’m wrong? When one suffers or has suffered some kind of discrimination for being black (because that is the case at hand), I suppose it is more difficult to think like that. That skin color does not matter. I am white, but black skin, the black race, makes me fall in love. What am i going to do. And I have never discriminated, nor will I, anyone because of their skin color (neither black, nor dark brown, nor light brown, nor cream, nor pink, nor white, nor any color). Never. But notice that yesterday I heard a person who was next to me say a racist comment about the black race. A generalization that was irrelevant, and from a supposed white superiority. So no, it’s not that easy. But hey, I fight and I will fight because those phrases disappear, at least, from the people around me. A greeting. And I said, the black race FALLS IN LOVE.

And so I think it is a great shame that black people do ‘something’ to turn pale. And I am horrified if it is bad for your health. But I can get to understand it. 🙂


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