Saturday, December 4

Green Friday: the Black Friday antagonist that promotes smart consumption


It will be held on November 26 and encourages purchases made up of recycling, small businesses, handcrafted gifts or second-hand sales.

Greenpeace action against Black Friday in Madrid.PABLO BLZQUEZ
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A few years ago in Spain no one spoke of the Black Friday, But now it is difficult that someone does not know this consumer tradition that was born in the United States and that bombards us with aggressive discounts and tempting offers every November. But in the face of the unbridled consumption prior to the Christmas holidays that accompanies Black Friday, a movement arose in 2015 that advocates a different, more responsible and sustainable consumption. And therefore greener.

The Green Friday It will be celebrated as its antagonist on November 26 and promotes some ‘slow’ parties, in which I know if you are going to buy, bet on recycling, small businesses, artisan gifts or second-hand sales. Or directly do not consume that day simply because it is cheap and you end up with the card shivering and with mountains of things that you really do not need and that will end up collecting dust in a corner of your closet.

Aware that society is increasingly demanding a sustainable commitment from companies, companies like Ikea have joined Green Friday for another year with a peculiar initiative. If you are from IKEA Family or the IKEA Business Network and you sell a used piece of furniture from this firm between on November 15 and 28, 2021, they pay you a 50% extra of the normal buyback price. And if you belong to the club you can take your furniture to your Ikea store until January 31, 2022 keeping that extra 50%. You will receive a rebate card for your second-hand furniture that you can spend within one year.

From Vodafone, They also bet on recycling this day with discounts of up to 200 euros on new smartphones by selling your old terminal to give it a second life through the Re-premieres program. A program focused on the reuse and / or recycling of smartphones to reduce the impact on our planet.

Zero consumption

In addition to these initiatives, other companies such as Ecoalf, pioneer in our country of sustainable fashion, go one step further and directly do not participate in Black Friday, despite the fact that this day it could bring them a significant extra income. “We are at a level of production and consumption that has irreversible consequences … More than 150,000 million garments are produced annually and 75% end up in the landfill. Campaigns such as Black Friday drive this excessive and unnecessary consumption. Also, when you see garments with such low prices you have to understand that the quality is very bad, so bad that it cannot be recycled or reused … All of this has a huge impact on the planet by depleting our natural resources and producing carbon dioxide. greenhouse effect. We have to stop this consumption and, therefore, from Ecoalf we launched the campaign against Black Friday under the slogan Break the habit, not the planet giving alternatives to this consumption such as donating, giving away, repairing, recycling … Once again we collaborate with the poet Tom Foolerey to raise awareness and inspire citizens and future generations. We have to act and we have to do it together “, he defends Carolina lvarez Ossorio, Responsible for Marketing and Communication of Ecoalf, in statements to EL MUNDO.

Actions shared by designers like Christopher Reaburn that three years ago he already made the drastic decision to close his store in East London and his website during Black Friday to show his frontal opposition to this excessive and impulsive consumption. “We disabled the store section of our website and closed our store on Black Friday. We just can’t continue to consume the way we do. We need to start making thoughtful decisions; buying less but better. Therefore, we encourage you to think twice before making a purchase today. Even small steps will help and it is important that we all work together, “asked the designer on his Instagram account.

Second most polluting industry

But the fashion industry is still a long way from reaching a sustainable balance. In fact, it is the second most pollutant of the world: it represents approximately 10% of global carbon emissions and almost 20% of wastewater, according to the latest data offered at the UN Conference on Trade and Development (UNCTAD).

In addition, apart from the exorbitant water consumption for the manufacture of the garments and the CO2 emissions, recycling is underdeveloped. The recycling rate for textile waste is still very low. Less than 1% of the material used in the manufacture of clothing worldwide is recycled and used to make new garments, according to a study by the Circular Fibers Initiative This is mainly due to the fact that textile waste is not separated from the rest, so that more than 75% of textile products discarded by consumers end up in landfills or incinerated, causing even more contamination.

Sales record

Despite these alarming data that should make us reflect, Black Friday and its cousins -Amazon Prime Day (October 13 and 14), Cyber ​​Monday (November 30), Cyber ​​Week (the week after Thanksgiving) or Singles Day (November 11), very popular in China- are still in excellent health. In fact, not even the pandemic has managed to overshadow its spectacular results. Sales have only jumped channel: from off-line al online.

According to a research from Adobe Digital Insights, American Consumers on Black Friday 2020 spent $ 9 billion online (7,950 million euros), 21.6% more than in 2019. “The second day with the highest online spending in the history of the United States”, only behind Cyber ​​Monday 2020, the report highlighted.

In Spain, according to the data presented by Salesforce, Based on the activity of 1 billion shoppers in 40 countries, monitored through Commerce Cloud, orders online they increased 27% compared to last year. Globally, the increase was 30%. In addition, the average expenditure was 83.45 euros, compared to 77.16 euros in 2019. And technology and sports led purchases, with 30.7% and 19% of expenditure respectively.

According to the criteria of

The Trust Project

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