Salesforce Marketing Cloud (SFMC) is a Salesforce platform focused on customer engagement through marketing innovation. This SaaS platform has four ‘base versions’, each one coming with a different level of functionality and multiple additional parts at cost that can increase the functionality even more.
Now, Salesforce Marketing Cloud Solutions can revolutionize your marketing campaigns like no other due to its ability to support various facets of marketing, from running multi-channel campaigns to advertising and engagement on social media.
So if you haven’t welcomed SFMC into your business yet, here are some of the reasons why you should definitely do so.
Ease of data management
Data extensions are used for data management in Marketing Cloud, and these extensions are associated with establishing a regional database that supports SQL.
When you combine this with the SFMC’s ability to store different types of data and establish particular data models, it gives you a definite advantage over other competitive platforms based on limited data models. After all, those platforms have restrictions on the data they can manage and import.
This factor is crucial because it enables more detailed targeting and audience building within SFMC.
Extensive integration capabilities
Salesforce Marketing Cloud comes with extensive integration capabilities that can deliver data from multiple sources, and it’s another that makes data management features so valuable.
In addition to staying connected to Service Cloud (via Marketing Cloud Connect) and Sales Cloud in Salesforce, SFMC also contains different APIs. It includes a SOAP API and a REST API.
Some of the general use cases for these APIs are as follows:
- Extension of current contact details at SFMC
- Import valuable content
- Starting shipping activated
Availability of valuable third-party applications
Salesforce Marketing Cloud comes with a wide range of third-party applications available, along with those from the Salesforce AppExchange. The goal is to increase skills and customize them based on your business goals. You can think of the Salesforce AppExchange as the Google Play Store or the Apple App Store for SFMC and any other Salesforce Cloud.
In addition to the Salesforce AppExchange, several other third-party products from Salesforce partners integrate with SFMC to increase their value and functionality.
Artificial intelligence technology application
Salesforce’s artificial intelligence technology (which has been dubbed ‘Einstein’) has some cool applications within the Salesforce Marketing Cloud, including:
- Participation score to predict who can interact with the messenger
- Send time modification to indicate the right time to send messages to each individual to open almost every time.
- They optimize the frequency of participation to calculate the total number of messages to send to each individual.
The final note
All of these aspects help increase consumer engagement with your brand while ensuring a personalized experience. It will also continue to avoid customer disconnection in the future. So Salesforce Marketing Cloud can do wonders for your brand if you decide to embrace and apply it. So are you ready to take that step?
George is Digismak’s reported cum editor with 13 years of experience in Journalism