HP makes its commitment to the continuity of the hybrid world that seems to be imposed in almost any field. In this sense, the company has presented a battery of solutions, products and services to face this new era and it is that, as Pablo Ugarte, general director of Personal Systems of hp Iberia, “Hybrid technology has changed everything. Now we have more freedom to be productive, creative or play from anywhere. Our hardware, software and solution innovations deliver the best experiences to meet the new needs of this hybrid world, providing the power to combine our most productive environments for work and play.”
hp inspire talent
Creators aren’t limited to professional photographers, designers, composers, and editors—everyone is an aspiring creator, collaborating with friends, family, and colleagues, creating from home, work, and everywhere in between. Today’s hybrid world requires a fresh perspective on how to create, which has inspired hp to launch different devices on the market through our ranges Specter and Envy that allow unlimited creation.
the new laptops hp Specter and hp Envy, more flexible and with a design adapted to create and function successfully in today’s hybrid world. And it is that, in recent years we have experienced a boom in the creator economy, which has introduced endless possibilities for people to focus on their passions, making them a part-time or full-time job opportunity.
The new line of PCs Specter and Envy have hp Presence and hp GlamCam to deliver better audio and video call experiences, as well as the highest possible performance thanks to a wide range of options including processors, screens and much more to adapt the device to the way the user wants to use it. All this without forgetting that not only do creators need great battery life, they also need all the tools at their disposal to prolong battery life. Available on devices with Intel processors, hp offers smart battery management features.
Hybrid experiences
Although the shift to hybrid technology has given people the freedom to work from anywhere, methods of teamwork, both inside and outside the office, are evolving. 80% of executives are changing office spaces with the goal of fostering collaboration. IT teams are also challenged to keep people connected through productive and secure technology, making communication and collaboration solutions a top priority for 67% of IT departments.
the bet of hp for end-to-end collaboration solutions has led the company to develop a new way of bringing together its innovations in PC hardware and software, and its longstanding security expertise. hp presence ushers in a new era of hybrid working with huddle space, PC and peripheral solutions designed to enhance communication experiences. hp presence, it is a more thoughtful and human collaboration technology. A better way to see, hear and share, whether you’re in the room or not.
The solutions hp Presence for meeting spaces are divided into kits for small, medium and large spaces, and are scalable to enhance the needs of workers. In addition, the devices of the Elite family of hp have this advanced collaboration technology built in, so you can see every last detail with the enhanced cameras and hp Auto Frame, which frames you, even if you move, so that you always come out centered on the screen; among many other capabilities. It’s also present in monitors and webcams that enhance the workspace with 5MP+ cameras and AI-enhanced software to make it seem like you’re there from anywhere, wherever you are.
Z by hp allows today’s professionals to create without limitations
Creative and technical professionals depend on powerful and flexible technology to push the limits of their creativity. 43% of architecture, engineering, construction and operations (AECO) professionals want a faster CPU and 30% a faster GPU, so the Today’s creatives want a device that won’t interrupt or impede their workflows. Creative teams must become a transparent window to their imagination.
The new laptops ZBook Fury G9 Y ZBook Studio G9 help professionals tackle multiple heavy workflows. Powered by a 55W Intel CPU and up to an NVIDIA RTX A5500 Professional Laptop GPU or AMD Radeon Pro GPU, the ZBook Fury is so powerful, it’ll make creators and professionals alike. technicians forget it’s a laptop. The ZBook Studio G9 is designed to deliver fast and smooth professional-grade performance with up to an Intel Core i9 vPro, NVIDIA RTX A5500, or GeForce RTX 3080 Ti CPU.
When working on complex workflows like video editing, CAD design, or analyzing large data sets, a setting Dual-screen can increase productivity by up to 31%. Elevate creative collaboration, share every innovative idea, and expand the creative canvas across two monitors. the new monitors hp Z24m, now with capabilities for conferences, and hp 23.8″ Z24q Quad HD monitors offer a 90Hz refresh rate to create seamlessly fluid, exceptional color across the front of the screen with factory calibrated sRGB and P3 color spaces, plus VESA DisplayHDR 400 for more dynamic visuals and richer clarity. true color accuracy on both monitors.
In addition, creators want a powerful workplace with a high-resolution display and performance to match to bring their creations to life. Many creators experience a higher level of productivity to complete their tasks when they have a wide screen versus a laptop, a single external monitor, or even a dual monitor setup. These ideas led to the development of the desktop PC. hp ENVY 34 All-in-One. It has a 34-inch height-adjustable screen; The wider screen with its 21:9 micro-edge11 ratio reduces time wasted scrolling or switching between different windows and allows you to focus all your attention on one task.
Play from anywhere
Gaming continues to be a growing trend around the world with 1 in 3 people playing video games in the Europe region and one in 5 gamers starting gaming in 2020, either for the first time or taking up an activity they were already doing previously. hp has presented its latest developments in gaming hardware and software developed for gamers around the world with the innovative omen 16 laptopand the accessible Victus 15 laptopwith the aim of offering enhanced gaming experiences for everyone.
The OMEN 16 Laptop features vastly improved power and cooling, as well as an additional thermal output and heat pipe for increased GPU and CPU performance. For its part, the Victus 15 laptop, new to the range, offers gamers who start in the world of the road an accessible device to play on the go available in three colors; Plus, with exceptional processors and graphics, you can multitask between gaming, browsing, editing, and more.
For 19 years, the mission of HyperX has been to develop gaming solutions for every type of player and the company is constantly being recognized for launching products that provide superior comfort, aesthetics, functionality and reliability. Under the banner “WE’RE ALL GAMERS,” HyperX headsets, keyboards, mice, USB microphones, and console accessories are the everyday choice for gamers, as well as brand ambassadors, pro gamers, and technology fans from around the world, as they meet stringent product specifications and are built with the best components.
Collaborate with meaningful experiences for hybrid work
In order to take employee collaboration to a whole new level, hp has redesigned its portfolio of Elite Dragonfly devices, responding to customer demand for premium mobile devices when it comes to hybrid work. These devices drive progress towards greater sustainability using recycled magnesium, aluminum and plastics recovered from the seabed.
The hp Elite Dragonfly G3 with Windows 11 enables mobile professionals to bring their best to every meeting. Lighter with a weight 
less than 1kg[iii] and available in slate blue or natural silver, the hp Elite Dragonfly G3 is equipped with 12th generation Intel processors. On the other hand, the PCs of the series hp EliteBook 800 G9 They’ve been redesigned with an ultra-thin chassis, a new 16:10 ratio display, and a larger clickpad. enhanced with hp Presence, people can work together with a more personal experience with an optional 5MP auto-tracking camera, Bang & Olufsen audio, and optional 5G connectivity. These devices have integrated software hp Wolf Security for Business, which provides robust defense against malware and hacking.
Managed services to keep employees happy and productive in the age of hybrid work
In this hybrid world, where the rules of work have changed, it’s critical to provide employees and IT with the right tools to sit back and work their best… wherever they are. That’s why organizations of all sizes are discovering the benefits of adopting managed services to support the PCs, printers, smartphones, conferencing solutions, and other endpoints that an increasingly hybrid workforce relies so heavily on. With the services of hpcompanies can reinvent the way they work, freeing both workers and IT people to do their jobs comfortably, anytime, anywhere.
In this way, workers are provided with personalized solutions that adapt to diverse needs, locations and work styles, as well as protection against the growing threats in cybersecurity, freedom to face changes in business demands with solutions that prepare you to address the specific goals of your IT teams and your business.
George is Digismak’s reported cum editor with 13 years of experience in Journalism