IHOP has raised more than $ 30 million for different institutions during National Pancake Day.
Darren McCollester / Getty Images
The restaurant chain TOGETHER will cancel National Pancake Day in the midst of the coronavirus pandemic to make it an annual one-day event to a promotion of a whole month long.
The free pancake promotion will continue and it will have a couple of major changes. To be able to get the gift this year you must be part of the club MyHOP before March 31. Current members will receive a coupon that they can redeem in April, so you must register through their website www.ihop.com/en/myhop.
In previous years IHOP gave out pancakes the day before Ash Wednesday or during Shrove Tuesday. Last year it was celebrated on February 25, weeks before the pandemic led to the closure of restaurants in many states.
Jay Johns, the president of IHOP, said in a release that he National Pancake Day has been one of the busiest days of the year for the companybut that since the health and safety of customers and staff is a top priority, the celebration had to be different.
In previous years free pancakes were only available if customers dined at one of the chain’s restaurants, but this year too it will be possible to order an order online. Please note that hours may vary by restaurant and offer cannot be redeemed at IHOP restaurants in New York or Washington, DC
If you are not yet a member of MyHOP you can still get a free coupon in April doing a minimum purchase of $ 10 dollars in restaurants or in your take away order by downloading a coupon in your Web page or in your application.
In addition, the free pancake festival will continue to be an annual event. to help raise funds for Children’s Miracle Network Hospitals, Shriners Hospitals for Children and the Leukemia and Lymphoma Society.
Since 2006, IHOP has raised over $ 30 million for different institutions and continues to encourage donations in restaurants or online through http://www.ihoppancakeday.com
Changes due to COVID-19
Many are the restaurants and retailers that have changed their gifts and promotions during the pandemic.
Last summer 7-Eleven canceled their drinking day Slurpee held annually on July 11, and gave his loyalty program customers a month to redeem a coupon for a Slurpee free.
Also Black Friday sales evolved from one day to several weeks as retailers sought to spread demand to reduce crowding in warehouses.
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Eddie is an Australian news reporter with over 9 years in the industry and has published on Forbes and tech crunch.