Sunday, January 29

Influencer only if you have studies: China will require qualification to talk about complex issues on networks


The influencers Chinese will not be able to talk about complex subjects unless they demonstrate deep knowledge about them. The Government of your country has just restricted the treatment of certain topics in social networks, such as medicine or law, to those content creators who prove to the platforms they use that they have a professional qualification according to the subject, such as a university degree related to it, according to the CNCB.

This new regulation is especially aimed at streamers of the live content platforms of companies such as Tencent or Alibaba, which are extremely popular in China, to the point that some of them have achieved million-dollar sales in a matter of hours through their live broadcasts thanks to the legion of accumulating followers.

Coherence and censorship. This new measure seems quite pertinent at a time when disinformation is rampant on different platforms around the world, experts in everything are multiplying and the persuasive power of influencers It is growing. However, it must also be borne in mind that this is the latest in a long series of restrictions that China has been launching in recent months to tie short the streamersand some of them not precisely to safeguard the security of citizens.

Thus, for example, the Government of the Asian country has launched laws that prohibit the publication of content that, in its opinion, weakens or harms the leadership of the Chinese Communist Party, which prevent the use of technology deep fake with leaders of the party or the State or that grant the power to the Administration to delete any publication that Beijing does not like, regardless of the platform.

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guardians of morality. Beyond direct censorship, other laws that have been approved in the last year and a half are aimed at safeguarding the morality and spirit that Chinese leaders consider appropriate for the country. Thus, last month regulators prohibited children under 16 from viewing content on streaming starting at 10 p.m. and buy virtual items to send money to influencers, such as Twitch cheers.

Streamers are also not allowed to flaunt expensive items or a lifestyle deemed extravagant by authorities in their streams, nor display food waste or suggestive or provocative content. And the Chinese Administration limited the earnings they can get per day for donations from viewers to 1,570 dollars.

Not just influencers. The measures to control the activity of influencers are not the only ones that the Chinese Government has decreed in recent months in the technology sector. It has also created laws that limit other areas that the Administration considers influential in the country’s society, such as video games or electronic commerce.

Together, all of them seem to reinforce the idea that the State’s ultimate intention is none other than to limit the power of the country’s large technology companies and exercise greater control over them.

Image | RODNAE Productions

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