Influencers not only show their opinions about products or services, they are also consumers of them, as is the case with specific insurance for their type of activity.
Society has changed a lot in recent years thanks to technology. Until just ten years ago it was impossible to think or imagine the existence of youtubers, influencers and streamers. The fact that this is considered a job is something that people who are dedicated to these activities still fight.
And, it is that, it is necessary to take into account that, as everything is still developing, there are doubts and elements that come into conflict. That is why different services for this type of work have now begun to appear. One of the latest services and one that seems to be increasingly recurrent is insurance for influencers.
Insurance has been part of the list of typical services that any user acquires for quite some time. There are home, vehicle and vacation insurances among others; In the case of influencers, insurance is focused in a somewhat different way, since it is about protection at both a material and legal level..
The concept of insurance for an influencer can be quite complicated to understand, but after all it is very similar to the insurance that a company acquires. The easy way to exemplify it is to check the type of coverage that these people would have in the hypothetical case that they decide to bet on insurance.
As we see in Coinbroker CMSA, an insurance company from Valencia, many of the situations that influencers could face fall within the legal framework. And, it is that, we must remember that, in most situations, these people are their own companies and therefore are legally responsible for appearances or contracts.
The coverage would be divided into large groups, the first being Civil Liability. Elements such as breaches of contract, infringements of intellectual property, defamation, slander, violation of privacy or confidentiality and unauthorized access to the influencer’s social networks are integrated into this field.
The second group would include the situations that refer to network security. Being people who live from the networks, aspects such as technological fraud, losses due to cyber attacks on external providers and administrative sanctions, among other consequences that may arise, would be covered.
At a business level, influencers are still an entity that needs further definition. It is possible that in the coming years the people who dedicate themselves to this work will have statutes or regulations that regulate their activity in a more specific way.Meanwhile, it seems that services like this type of insurance will continue to proliferate.
Of course, just like what happens with home or car insurance the prices to acquire these services will depend on the coverage and the influencers who need the services. Come on, it will be both the influencer himself who decides what he is looking for and the company that offers its own conditions.
Using the example of Coinbroker CMSA, we have contacted them to explain or clarify doubts at the pricing level. The truth is that it works identically to conventional insurance. They have not given us specific figures, but the prices depend on the type of influencer and, logically, on the services they decide to hire.
George is Digismak’s reported cum editor with 13 years of experience in Journalism