Monday, September 27

Jadon & Marcus & Bukayo: Anti-racism T-Shirt Sales Soar | Race


Sales of T-shirts and sweatshirts in support of English footballers who were targeted by racists after the team’s Euro 2020 final defeat have increased tremendously, according to online clothing retailers.

The jerseys were inspired by actor Jason Sudeikis, who wore a sweatshirt with his names on to an event celebrating the second season of his soccer comedy, Ted Lasso, on Thursday.

Versions of Sudeikis’ self-made sweatshirt, which bore the names Marcus Rashford, Jadon Sancho, and Bukayo Saka, have been sold on Redbubble, Etsy, and elsewhere.

The founder of Notjustclothing, who describes herself as a social company committed to creating ethical products, said she was inspired to produce a version of the Sudeikis top after seeing it trending on Instagram “but we couldn’t find a link to buy one for us. “

Mike Harding said the company wanted to help people endorse the message and that its webstore had sold nearly 100 t-shirts since it started selling them last Friday, while traffic to its Etsy page had increased tenfold over the past Friday. Weekend.

“T-shirts like this offer everyday fans a way to show their respect and join the movement. Anything that helps spread and raise awareness about the message against racism is welcome, ”he said.

“Professional soccer players have worn anti-racism jerseys as part of initiatives for many years, the reason they continue to do so is because they are effective.”

Matthew Fairchild, founder of another medium, SportsTees4U, said that “the sales are tremendous”, with more than 450 t-shirts sold.

Racist messages were sent to Rashford, Sancho and Saka after they missed England’s last three penalties in a penalty shootout loss to Italy. Saka said he “knew instantly” that he would receive racist abuse after missing the penalty.

Sudeikis, who had previously worn a Gucci jumper with the pro-choice logo “My body is my choice” to the Screen Actors Guild (SAG) awards in the US, he said British Vogue he made the football sweatshirt himself.

“The idea came to me the day before our show’s premiere,” he said.

“I just felt that it was necessary to use the platform of our great and elegant ‘world premiere’ to try to personify our show’s support for those three young people. That’s why I chose to put all three of their names on the sweatshirt. The names their parents gave them. “

The t-shirt style with bold names separated by an “&” was created in 2001 by the Amsterdam-based design company Experimental Jetset and has been used extensively, including for bridal showers and cult book celebrations. A little bit of life.

Enis Yasharovski, who works for the campaign group Show racism the red card, said the charity had seen an increase in public participation from the Euros.

“More people have come forward to volunteer their time or donate money,” he said. “And several people have created JustGiving campaigns to undertake personal challenges to help raise funds.”

He said the money raised will be redirected to “anti-racism education by running workshops for young people across the UK.”

However, there is a danger that wearing a T-shirt may show support but not have a greater impact, he added, unlike buying clothes from a recognized charity that fights against racism.

“The act of purchasing anti-racism merchandise, such as Show Racism the Red Card T-shirts, means that the money raised goes directly to anti-racism education,” Yasharovski said.


www.theguardian.com

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