Featuring the good, the bad and the ugly, ‘Look of the Week’ is a regular series dedicated to unpacking the most talked about outfit of the last seven days.
Jerry Seinfeld is known for many things but being a style icon was never among them. Unless, of course, you count the “The Puffy Shirt” from the “Seinfeld” episode of the same name — a garment that is so iconic that it now lives permanently at the Smithsonian’s National Museum of American History.
So, it came as a surprise to many that New York streetwear brand Kith chose the 68-year-old as the face of its new collection.
On Tuesday, the label unveiled a series of campaign images that immediately set the internet alight. Shot by celebrated photographer Mark Seliger, the pictures show Seinfeld perching on heritage furniture, leaning on stacks of dusty books and sitting at a desk with a typewriter.
The comedian is seen wearing — somewhat effortlessly, it must be said — a range of Kith’s new hoodies, sweatpants, varsity jackets and floral prints. Taken from a Fall 2022 collection rich in neutral tones and paisley fabrics, the items modeled by Seinfeld are part of a capsule developed alongside clothing brand Russell Athletic and the City University of New York (namely Brooklyn College and Queens College, the latter of which he graduated from a mere 46 years ago).
The look is a twist on back-to-school fashion, with Seinfeld being a City University of New York alumni himself. Credit: Mark Seliger
And soon the discussion was not only about whether he looked cool but whether the sexagenarian comedian also looked… hot.
The Fall 2022 collection was designed in part by Russell Athletic and includes jerseys and Letterman jackets emblazoned with the City University of New York colleges. Credit: Mark Seliger
“There are a handful of people that I’ve dreamed of working with from a young age,” Fieg wrote on Instagram alongside an on-set photo of the pair. “On the very top of that list was Jerry.”
George is Digismak’s reported cum editor with 13 years of experience in Journalism