Steve Kornacki, the MSNBC insider who broke the internet in November with his khaki pants, returned to television screens for the Georgia Senate runoff this week.
In a white button-up shirt, a skinny black-and-white striped tie, and those same peanut-colored pants, or “Kornacki khakis,” as Twitter called them, his appearance was met with a now-familiar mix of excitement and comfort.
“When you write on that board, it comforts me” aware Leslie Jones, cast member of Saturday Night Live. “Wait a minute, how did you figure that out so quickly Steve, in your head?”
Actress Jennifer Esposito tweeted: “Kornacki, in his khaki pants, for the win!”
In November, Kornacki went viral during Election Week looking equally preppy and “classic ’90s kid.” An Internet thirst trap was born – they called him “map daddy” and “throbbing graphics” – and demand for his pants rose to staggering levels.
“Since November, the number of US retailers that have sold has increased 97% compared to the previous year,” says Edited market analyst Kayla Marci.
Kornacki, who said he had “a lot” of Gap khaki pants, had turned the traditionally boring pants into something else. In the age of comfort over style, he’s “turned them into a kind of ‘Daddy Bod’ of pants,” said Zara Anishanslin, a fellow at the Davis Center for Historical Studies.
Also worn by President-elect Joe Biden, the pants communicate a traditional idea of masculinity related to Steve McQueen in The Great Escape or the casts of Lawrence of Arabia and The Bridge on the River Kwai.
“[They] They share a certain elegant element, “Anishanslin said,” but it is an elegant style built more on defiance and heroism in the face of overwhelming odds. “
In fact, you can see a line between the kind of ordinary heroism seen in the golden age of cinema and what Kornacki and Biden now represent.
“As a working class boom gotten good, I think khaki is very authentic to Biden,” said Jessica Glasscock, a professor at the Parsons School of Design. “He is not projecting: he is simply showing.”
By wearing the pants, the president-elect and Kornacki are “following the ‘roll up your sleeves and get to work’ attitude,” said Andrew Burstine, associate professor of business and management at Lynn University.
That’s a change from the perception of khaki pants in the 80s and 90s, when the market was cornered by the Gap, which lined the pants with nervousness and freshness: its Who wore khakis The 1993 ad series, for example, featured semi-cultural and legendary figures wearing pants.
Glasscock said that “The Gap brought the khaki pants to the mall, where kids bought them in droves inspired by mid-century hipsters like Miles Davis, Jack Kerouac and James Dean. Great at a reduced price of $ 29 per pair. “
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Kornacki has “turned his association with geeks into geek chic,” Glasscock said.
George is Digismak’s reported cum editor with 13 years of experience in Journalism