The footballer of the moment could have many sponsors, but only few have passed his filter.
Photo: Alberto Estévez / EFE
The young french Kylian Mbappé continues to trade higher and since that showed its great potential after the 2018 World Cup has showered sponsorship offers, but only few have been the lucky ones who have managed to make a contract with him, because it is very selective about the brands that are linked to its image.
According to his lawyer, Delphine Verheyden, Kylian Mbappé has chosen a middle line between those athletes who only associate with one brand for their entire lives and those who multiply sponsorships throughout their career.
And it is not for lack of offers. After France’s victory in the 2018 World Cup, some 200 sponsorship proposals arrived at their offices, but all ran into a demanding selection criteria.
In the case of the young footballer born in Bondy, on the outskirts of Paris, hardly Five brands have made it through the demanding filter.
In addition to Nike, the sportswear brand that has sponsored him from a young age, among its small circle of sponsors, the Swiss luxury watch brand stands out Hublot.
An agreement that goes well with the idea that the watchmaker has of sponsorship and with the one that the footballer has of his image. Because, until now, Hublot seemed reluctant to place its watches on the wrists of active players, fearful that a slip, scandal or party badly ended could damage its image.
The trust placed in Mbappé is the testimony of his healthy life, that of a great star of the football constellation who, unlike many of his peers, maintains a discreet life, hardly being seen outside the pitch and at that he is not known out of tune.
🔍 Mbappé is the image of just five brands: sponsorship proposals are subjected to a strict filter to preserve the playerhttps://t.co/Cl8xSq288W
– Mundo Deportivo (@mundodeportivo) February 19, 2021
According to various media, by limiting its sponsorships, the Mbappé company has managed to make these also of greater economic entity. Between Nike and Hublot it rakes in around 4 million euros per year.
But the Mbappé family has also wanted the image of the footballer to be associated with other values highly appreciated by today’s youth.
In this way, among its few sponsors a brand of organic food products for children has broken out, Goog Taste, which aims to reach 60 million in turnover in 2022, compared to 18 million last year, thanks in large part to the boost that the player’s image represents.
The fourth to arrive was the Japanese brand of beauty products for men Bulk, which also allows it to penetrate the juicy Asian market.
The circle closes with the video game brand EA Sports, very popular with young people.
According to France Football magazine, With all these contracts, Mbappé exceeds 5 million euros in revenue per year, still far from other stars, but as his lawyer assures, the objective is not to earn a lot in a short time but to control his career and his image to extend it for many years.
Controlling your media exposure keeps you, for now, away from other big stars in terms of popularity on social media.
But the Mbappé company does not lose its calm and knows that if the sporting progression continues, the titles and personal rewards will not take long to arrive, which will also bring more followers.
Eddie is an Australian news reporter with over 9 years in the industry and has published on Forbes and tech crunch.