LGBCoin found a way to sponsor Xfinity driver Brandon Brown who is within NASCAR rules, and announced Saturday morning that it has agreed to a two-year personal endorsement and sponsorship deal with the 28-year-old.
The eight figures The deal “will include personal participation in publicity events, videos, crypto conferences, racing-related events and more, although it will not include car stickers,” according to the cryptocurrency press release. NASCAR does not need to approve off-track deals, according to the Charlotte observer.
“I am working towards my own American dream,” Brown said in the press release. “I am honored and grateful for LGBcoin.io’s reaffirmed support for my career path and its commitment to upholding a patriotic message. LGBcoin.io has already shown incredible potential and I am excited to help build this brand during the 2022 season and beyond. “
The news comes after more than a week of controversy when NASCAR rejected Brandonbilt Motorsports’ request that the “Let’s Go Brandon” inspired sponsor be the lead partner for the 2022 season.
But according to an earlier statement from Bandonbilt Motorsports on Jan. 2, the team “received written approval from the sponsors from a NASCAR racing operations officer on December 26, 2021.” But, when the announcement was made on December 30, NASCAR had not approved it or started the approval process.
NASCAR has not issued an official statement on the matter, but for The Athletics Jeff Gluck, told the team in a November meeting that he “would not approve of any ‘Let’s Go Brandon’ sponsorship.” Brandonbilt Motorsports reportedly submitted its application in late December, listing LGBCoin as cryptocurrency only without specifying that the company’s first three letters stand for “Let’s Go Brandon.”
As Brown was interviewed by an NBC Sports reporter following his win at Talladega last season of Xfinity, the crowd could be heard chanting something in the background. For Fox NY, the reporter suggested it was “Come on Brandon” in honor of the driver; however, it was later revealed that the crowd was saying, “F — Joe Biden.” The chant quickly became a political meme, criticizing the president.
NASCAR has tried to distance itself from the “Let’s Go Brandon” chant, as President Steve Phelps put it before the final race of the season. by Yahoo! sports, “We do not want to associate with politics, neither of the left nor of the right.”
Brown recently said The New York Times He was unable to secure a sponsor because of the chant, adding that he had “no desire to get involved in politics.”
“This whole Talladega race win was supposed to be a celebration, and then it was supposed to be something that he could use to get promoted, and he really wanted to take advantage of that,” Brown told The times. “But with this meme going viral, it was more, I had to stay more silent, because everyone wanted me to go to the political side. I’m on the racing side. “
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Eddie is an Australian news reporter with over 9 years in the industry and has published on Forbes and tech crunch.