Friday, May 27

Lipovetsky warns of hidden danger behind technology ‘seduction capitalism’ | Technology



The attention was paid yesterday during the second day of the event Retina Reset, organized by Retina, in three capital sectors during the pandemic: education, health and consumption. Different voices followed each other throughout the afternoon with the intention of redefining what will happen when the coronavirus sounds past. The current economic model cannot remain in the box prior to 2020. As the philosopher and sociologist Gilles Lipovetsky explained in the final speech, there is a hidden danger behind what he calls “seduction capitalism”, which traps society in relation to novelties, design, product customization and high technology.

The health system has also been installed at the center of the debate. The demands and needs of a sector so indispensable to society have changed rapidly. The risk is that so much effort and money invested is of no use. As explained by Rafael Bengoa, co-director of The Institute for Health and Strategy, we would do well in the West if we learned how the East has managed the covid crisis much better. “The cocktail they have used apps, epidemiological control of tracking and social sensitivity has achieved a greater change than ours. We must explore if this is a tool for a future emergency or surge. “

During the pandemic, universities, teachers and students have been put to the test. With this abrupt leap towards an education online, We have also been able to perceive certain consequences that, for Rafael Puyol, president of UNIR and former rector of the UCM, we must “avoid at all costs”, such as discrimination between students or the problems of teacher training being ignored. “The covid has shown our shortcomings, it has opened many fissures and we cannot get ahead doing the same thing as before, but digitally, that means staying behind,” added José Antonio Marina, philosopher, writer and high school professor.

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Going from the classrooms to the screens has been a challenge that has revealed all the weaknesses of the educational system, but also the opportunities for a future with more and better education. Stefania Giannini, UNESCO Deputy Director General for Education, has been reminded by the 1.5 billion students in 190 countries affected by the crisis that education is a right. “Educating and learning has a social and human dimension that must be a priority. The pandemic has taught us that education must also serve an ethical vision, not just an economic one ”, he reiterated.

The age of purpose

One of the direct consequences caused by the health emergency has been the change in consumer habits. The months of confinement have accelerated a digitization that, until those weeks, seemed more an option than an obligation. According to Héctor Ibarra, head of Fjord in Spain, Portugal and Israel, digital is no longer a differential element. “The buzzword for years to come is going to be purpose. If everything is digital, now you need to differentiate yourself in another way ”, he said during the event, promoted by Santander and Telefónica, and sponsored by Accenture, Novartis, Philip Morris, Renfe, Unir and Red Eléctrica de España.

Marie-France Tschudin, president of Novartis Pharmaceuticals, chose to show a forward-looking view of the health sector, where questions prevail. However, he is certain that all the changes that have occurred in recent months – read digital transformation – can only be classified as positive. “With digital, many more things can be done to speed up diagnoses, access specialists, monitor patients remotely … It will provide a better quality of life,” he concluded.

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