The Madrid catwalk opens its 73rd edition this Thursday, four days in which, in addition to participating designers consecrated Pablo Erroz and Otrura will debut. MBFW Madrid is being held with strict security measures due to the current health situation and this year it will alternate face-to-face shows with online formats, performances and fashion films.
The The 2021 edition was scheduled to be held last January although it was delayed and will finally take place of the April 8-11 complying with all the health protocols marked by the pandemic and in a hybrid format, with a limited capacity of 24%, as already happened in the previous edition, in September 2020.
Pablo Erroz, one of the national designers with the most projection of the moment, will present on the first day of Mercedes-Benz Fashion Week Madrid (MBFWM) a timeless collection, based on artisan work.
Defender of sustainability, Erroz, born in Palma de Mallorca in 1989, He is in favor of creating long-haul garments and using only animal skins for domestic consumption.
This same day, Verónica Abián and Sergio de Lázaro, designers behind the Otrura firm, will take to the catwalk a conceptual and architectural fashion as well as intimate and sensual, garments that go hand in hand with sustainability and craftsmanship. .
A day in which the creators Fernando Claro and Maya Hansen will also participate, in addition to the Andrés Sardá firm, which will present its collection with a “fashion film” that will combine beauty and comfort, joy and sophistication, “with the idea of counteracting, as far as possible, the difficult moments that we live”, he explained. this Wednesday to Efe the creative director of the firm Nuria Sardá.
Roberto Verino will bet on the digital format to present his new creations with which he claims a fashion that “lasts in time”, in addition to smart cabinets and emotional pieces that treasure “beautiful memories, happy days,” says the Galician designer.
García Madrid, a designer, with two stores in Madrid, is also in this same idea, and has long defended garments created with quality materials.
Maya Hansen, designer with the same name, who dresses celebrities such as Lady Gaga, Kylie Jenner, Nadja Auermann or Laura Pausini, will present her new creations with a “fashion film” and a “performance”.
At night, at the Florida Retiro, Eduardo Navarrete will show his collection “Chinese Theater”, an eclectic fashion show with which, in addition to paying tribute to the great divas of the Spanish Magazine, he will present a collection for winter, summer and for the first time , a collection of child.
The day of April 9, Friday, will host face-to-face parades as the only format, accompanied by audiovisual projections. Ágatha Ruiz de la Prada will once again cover the catwalk with a mantle of joy and color in which her iconic hearts will not be missing.
Later, Hannibal Laguna will recover some of the landmarks of the “house” in a feminine and elegant collection, while Custo Barcelona will bet on youthful and sexy garments with highly technical and experimental designs in which technological fabrics will be lacking.
Ángel Vila, soul of the Brain & Beast firm, will shake consciences with garments that embrace critical messages with society, Maite by Lola Casademunt will debut with a collection that speaks of comfort and functionality.
On Saturday, Pilar Dalbat will open the day with the “Fortuny” collection, contemporary garments in which crafts and cultural heritage will inhabit.
Next, Ángel Schlesser, Isabel Sanchis, Ulises Mérida and Maison Mesa will bring their proposals for next autumn-winter to Ifema.
Dominnico, will present “Omega”, a collection that speaks of “inclusion and freedom of the individual”, unisex garments with silhouettes of “cult of the body”, says the designer who has taken advantage of this health crisis to mark a new horizon for the firm.
The 73rd day of the Madrid catwalk will close on Sunday after the EGO, focused on the design of young creators, such as Guillermo Décimo, Corsicana, Sergio Villasante or Velásquez.
You can follow the broadcast via streaming or view the fashion shows à la carte at other times and attend the exclusive online presentation of collections in the “fashion films”.
Eddie is an Australian news reporter with over 9 years in the industry and has published on Forbes and tech crunch.