PSG put Lionel Messi on a free transfer following his departure from Barcelona in the summer, forcing the Argentine to a two-year contract with the option of one more year. Ok, ok, it wasn’t really “free” after all, giving you $ 129 million over three years.
The capture of the seven-time Ballon d’Or winner was seen by many as the biggest blow of the summer 2021 transfer window, impacting the club both on and off the pitch.
Here you will find everything you need to know about the Argentine’s move to the Parque de los Príncipes and the effect it has had on the club’s sources of income.
Messy PSG dirty shirt
PSG has sold nearly a million Messi patterned jerseys to date in 2021-22, GOAL has learned.
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The club’s director of sponsorship, Marc Armstrong, says the 34-year-old’s arrival led to record overall jersey sales for the year and believes they would have been even higher had it not been for manufacturing delays caused by the COVID-19 pandemic.
“It’s a great asset. From a business standpoint, the impact is incredible,” Armstrong told GOAL. “We believe that last year we sold more shirts than any other club, and this year it will be even better. It’s definitely the best t-shirt launch in terms of sales with at least a 30-40 percent increase in demand.
“The demand has been huge. If we could produce more, we would sell even more.”
Messi’s impact on PSG sponsors
Armstrong also revealed that sponsorship offers began to flood in for PSG as soon as Messi’s departure from Barça was confirmed.
The French giant moved quickly to win the race to sign the Argentine international and is now reaping the rewards as outside companies also look to cash in on its popularity. Partnerships have been agreed with brands such as Autohero, Crypto.com, Smart Good Things, and Gorillas, as PSG has been able to make millions in additional revenue.
3- Lionel Messi has found the net in his first 3 home games with Paris in the Champions League (3 goals), only George Weah in 1994 and Neymar in 2017 have also achieved it with PSG in the competition. Trust. #PSGCLU pic.twitter.com/a6xYriIhJW
– OptaJean (@OptaJean) December 7, 2021
“There has been an impact and the partners are committed to our price. Demand was previously strong, but now it is greater than ever, “Armstrong added.” We immediately had a significant increase in offers and even before it was officially signed in Paris, there were a lot of requests. We have really felt an impact in all of our business areas: from sponsorship and merchandising to hospitality and ticket sales. “
MORE: Messi’s critics don’t understand football, says PSG boss
Messi’s impact on PSG’s social media followers
PSG’s online presence has grown exponentially with Messi on his books, with 20 million subscribers gained across all of his social media platforms in the first week of his signing alone.
GOAL understands that the number has increased by a million every month since then, and Armstrong says another club record fell the day he was officially confirmed as a PSG player.
“Our community is at an all-time high, with 150 million social media fans,” he said. “We had the highest participation rate in the history of player announcements, all player and club accounts combined.”
Messi’s impact on PSG ticket sales
Messi, who has recorded six goals and five assists in his first 15 appearances for PSG, has also had a positive effect on the club’s ticket sales.
Armstrong admits that the club is struggling to keep up with demand as it continues to sell all matches well in advance, with price increases now unavoidable in the hospitality sector.
However, PSG’s head of sponsorship has promised that regular tickets will remain affordable to the general public, regardless of how much ticket registration levels increase.
Eddie is an Australian news reporter with over 9 years in the industry and has published on Forbes and tech crunch.