Last Friday he woke up with a symbolic act that united the about 90 funeral homes that make up GRUPO ASV Servicios Funerarios in a minute of silence in honor of the memory of those who are no longer there.
In this way, the centers stopped the activity for 60 seconds to honor the deceased within the framework of All Saints’ Day. The company thus joins the initiative promoted by the National Association of Funeral Services (Panasef), also showing the commitment of the sector in the accompaniment of families and your unit.
“We wanted with this gesture above all show our respect and support to everyone who has lost a relative or friend in the last year, as one of our priorities is accompaniment to families. This is also an act that gives us the opportunity to give visibility to the funeral sector and show our unity and solidarity” explains Sonia Carricondo, Head of Communication and CSR at Grupo ASV.
This afternoon: online tribute act
But this was only the first of the events organized since Grupo ASV Funeral Services for this very important date. This afternoon takes place, at 19:00 h, an online tribute act that, with the title “The celebration of a life”, aims to be a ceremony full of symbolism with which to honor the memory of loved ones who died in the last year.
Will be broadcast 100% online via streaming and can be followed through this link and the channel YouTube Grupo ASV Funeral Services. For the occasion it will be sought -through words of memory, music and various symbolic gestures – contribute to the celebration of the lives of those who are no longer there.
There will also be time for the emission of messages from family and friends who so wish and who have been able to send them over the past week.
Microdocumentary “Are we prepared to face death?”
One of the next initiatives that the company is preparing is the filming of a microdocumentary to delve into the issue of our relationship with the end of the life cycle and whether we are prepared to face it.
The audiovisual proposes to open a debate about the idea we have of death, of how it is perceived by different people or groups. This is how a traditionally taboo subject is approached and separated from the public agenda that has gained prominence in a historical moment marked by the health crisis of the covid.
“With all these initiatives we want, within the framework of the traditional All Saints Day, to show once again our firm commitment to families offering support and accompaniment tools in the difficult moment of saying goodbye to loved ones and face the new life that begins later. And also to value the funeral sector that in the face of the global pandemic has proven to be at the service of society and the authorities “ Sonia Carricondo concludes.
Eddie is an Australian news reporter with over 9 years in the industry and has published on Forbes and tech crunch.