Persax was born in 1976, but its origins go back a long time. This is how the company manager explains it, Salvador Ochoa, who points out that «we come from the municipality of Sax, a true cluster of sun protection since the beginning of the 20th century, when the first business of blinds and curtains, which would be followed by many others. At first, and taking into account that it is a town located in an area of vineyards, the curtains were made with vine branches, although later it evolved towards wood and, later, towards plastic ».
In this area, four companies that were born in the 1950s decided to take a step towards go ahead and merge, in what was the birth of Persax. «We set up the factory in the municipality of Villena, because in Sax there were problems of industrial land. But our origins are from Sajeños », emphasizes Salvador Ochoa.
Since then, increase The company has been unstoppable, moving from wooden blinds to PVC extrusion and the handling of aluminum, and adapting to the changing regulations on the matter. All this in the middle of a unstoppable growth of the markets, which has led the company to open branches in Zaragoza, Seville, Huelva and Palencia, as well as two subsidiaries: in Croatia and in Mexico.
The perssax company launches a window filter with nanometric fabric on the market that, apart from insects, prevents contamination, pollen, aerosols and dust from entering homes
In fact, Persax exports to 40 countries around the world, mainly those where the sun is hotter. “We are talking about Latin America, Africa, the Mediterranean countries, the Caribbean islands, the French and Dutch Antilles … In short, places where there is a greater culture of sun protection,” says Ochoa. Depending on the time of year, the company exports between 35% and 50% of its production.
Persax has an innovation department made up of a team of engineers and architects who, in constant analysis of market trends, carry out important product research work. As a result of this innovative spirit of the company, the Pure mosquito net was recently born. According to the manager of the firm, “there is increasing awareness of the health consequences of pollution. It is proven that urban pollution increases the risk of suffering from acute respiratory diseases, such as bronchitis or pneumonia, as well as cardiovascular diseases. There are also other environmental factors, such as allergens or dust, that influence people’s well-being. ‘
Taking into account all these factors, the Persax mosquito net is based on the concept of five products in one. It is a high-tech nanometric ultrafiltering fabric that blocks 100% of particles larger than 10 microns, a unit length equivalent to one thousandth of a millimeter. To illustrate the filtration capacity of this fabric, suffice it to say that the diameter of a human hair ranges between 70 and 80 microns.
Thus, the mosquito net in question has the same or greater efficiency than a usual fabric against mosquitoes and other insects, but, in addition, it manages to filter a very relevant part of the so-called “smog”, the low cloud formed by carbon dioxide, soot , smoke and dust in suspension that is formed over large cities or industrial centers. It is also an exceptional protection against pollen allergies, due to its ability to filter four times more than regular mosquito nets, while being a very effective barrier to aerosols and dust. All this, logically, allowing both light and air to pass through.
Salvador Ochoa underlines that “we are very satisfied with the performance of this product, which, apart from being very useful in any home, can also play a very prominent role in hospitals, nursery schools or senior centers, to give a few examples” .
But this is not the only peculiar article that the company produces. Also in the ambit of the blinds there margin for innovation. This is the case of the so-called Extreme system, by means of which a blind has been designed capable of withstanding winds of up to 300 kilometers per hour, preventing the slats from leaving the guides. “It is a product – points out the head of the company – that we are requesting a lot in the Caribbean, especially from new buildings and hotel facilities, taking into account that it is an area in which hurricanes they are very common.
And all this under one philosophy of sustainability focused on a policy of recycling all waste, and on the recent installation of a photovoltaic solar plant on the roof of the production center in Villena, which allows them to generate 37% of the energy consumed in manufacturing processes.
The company has a turnover of around 23 million euros per year and has a workforce in Spain of 220 workers. «The crisis of covidEspecially at the beginning, it was tough, but we overcame it thanks to tools like ertes, which have allowed us to safeguard our squad. In 2022 we will return to real growth levels, ”says Salvador Ochoa.
Eddie is an Australian news reporter with over 9 years in the industry and has published on Forbes and tech crunch.