Photo: Jomari Goyso / Courtesy
It took 3 years to see a group of women again looking for the dream of becoming a Univision talent, and the wait seems to have paid off… Why? because ‘Our Latin Beauty’ swept the rating on his return.
Not only did it beat ‘Así se Baila’, its most direct competition on the Telemundo network, but it also positioned Univision in fourth place among all television networksregardless of language, overnight, beating ABC, The CW, Telemundo, and all cable networks between Adults 18-49 and Adults 18-34.
Univision’s Sunday reality show, which is in its 12th season, led by Alejandra Espinoza and having as judges Giselle Blondet, Daniella Álvarez, Adal Ramones and Jomari Goyso, it exceeded 3.3 million viewers, reaching an average of 1.4 million during 8/7 Pm Central and 10: 30/9: 30 Pm Central.
How did you fare with your most direct competition?… Then left spinning to ‘Así Se Baila’, who ran with the advantage of being his third gala, and the emotion caused by wanting to know who will be the first eliminated. Not even that, nor that William Levy was on the guest jury to not only have a sharp drop compared to last week, but ‘Nuestra Belleza Latina’ doubled them in numbers.
According to Nielsen, the official rating measurer, so were the numbers for both:
In the general public, while the premiere of ‘Nuestra Belleza Latina’ made a million 300 thousand, ‘Así Se Baila’ did not reach even half, 621 thousand.
In the 18 to 49 year-olds, the one that matters most to the chains, because it is the one that attracts advertisers, Univision’s reality show reached 518 thousand, while that of Telemundo again made less than half, 242 thousand.
What did one lack and what did the other connect more with? On that occasion it is difficult to see it clearly. Both target the family audience and have everything to reach them.
‘Así Se Baila’ have celebrities, those who follow the viewers of said network, at least for the most part. They repeat to the star that they consider gives them a rating where it is, like Adamari López, who is like ‘La Rosa de Guadalupe’ for Univision.
In the case of ‘Nuestra Belleza Latina’, it is true that it is already a proven brand, it was always the highest rated reality show on the network, the production is in style, the stories of the candidates are the stars, and this year they redoubled in talent in the jury adding Adal and Daniella to the already known Giselle and Jomari.
This next Sunday, ‘Nuestra Belleza Latina ‘will not settle for having won and will bet on more. They have guests to La Bronca and Chef Yisus. In addition to, given last week’s result, they will give you more protagonism to Migbelis Castellanos.
In addition, it will be known which of the 20 candidates will enter the mansion and we will see them staying in it.
What will happen in ‘Así Se Baila’? There will be dance duels, and we will once again have two couples nominated for the public to vote on who will be the second eliminated couple. Will they have any famous guests? Until today they have not announced it.
REVIEW THE INTERVIEW WITH ADAL RAMONES HERE:
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• Alejandra Espinoza: “’Nuestra Belleza Latina’ is a place where they let them shine”
Eddie is an Australian news reporter with over 9 years in the industry and has published on Forbes and tech crunch.