Five major Citrix partner program changes for 2022 – Finance – Software
A departing channel chief. Reorganizing partner account managers. Rethinking incentives and new auto-approvals for partners.
These are just some of the changes to hit the channel partner program of virtualisation and cloud vendor Citrix, whose next chapter as a company crosses a milestone April 21 with a shareholder vote to approve plans to take the company private and merge it with data analytics vendor Tibco.
In a recent interview with CRN US, Hector Lima, Citrix's executive vice president and chief customer officer, discussed five areas of change for partners of the vendor.
The changes come after Citrix leaders – including interim President and CEO Bob Calderoni – acknowledged “missteps” in go-to-market and how channel partners are rewarded.
Although Citrix pa...