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The Kraft Heinz company has already raised the prices of more than half of its products in the United States, but it will also pass the rise in manufacturing costs to other countries. The CEO of the multinational Kraft Heinz, Miguel Patricio, confirmed this fact yesterday in an interview with the BBC: “We will increase prices, when necessary, all over the world.” Patrick announced that the food giant prices are already rising in several countries. Unlike in previous years, the CEO of Heinz remarked that inflation is now “generalized.”
The cost of ingredients such as grains or oils has raised world food prices to a high of 10 years ago, according to the Food and Agriculture Organization of the United Nations. ‘In the UK there is a shortage of truck drivers. In United States logistics costs also increased substantially and there is a labor shortage in certain areas of the economy, “added the CEO of Heinz.
Nevertheless, not all increases should have an impact on consumersPatricio pointed out, since companies and manufacturers will also have to absorb part of the increase. I think it is up to us, the industry and the other companies to try to minimize these price increases, “added the CEO of Kraft.
Rising energy prices
High energy prices have also led to increased costs for manufacturers and distributors. The OCU consumer association warned a few days ago that the basket of the purchase will become more expensive due to the skyrocketing prices in the wholesale electricity market, but also because supermarkets will end up passing on these figures to customers. “We know that there are chains that are making an effort and are not transferring all the cost to the consumer, but everything has a limit. We fear that this autumn and winter will have a greater impact, because we are talking about very basic products that consumers cannot stop buying, ”said the association’s spokesperson, Ileana Izverniceanu, during the presentation of the report on supermarkets.
Consequently, the consumer association blames the increase in the price of the shopping basket on the increase in the price of energy, especially in products such as milk, eggs or meats, where there were already price increases above 5 % in mid-September.
If the exorbitant increase in the price of energy continues, especially electricity, with an increase so far this year of 29%, consumers will be forced to pay more to fill the shopping cart, “they assured from the consumer association.
Thus, the OCU spokeswoman, Ileana Izverniceanu, made it clear that the exorbitant prices of electricity, whose price evolution today registers its historical maximum, is going to impact “a lot” on the products in the shopping cart and in supermarkets . Izverniceanu admitted that the measures adopted by the Government in order to lower the price of electricity bills have given “a small respite”, but said that “it is little” because electricity prices will continue to rise in the coming months.
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George is Digismak’s reported cum editor with 13 years of experience in Journalism