Sunday, December 10

Pierre Cardin, the creator who saw the future

IInspired by the space race, Pierre Cardin’s spherical volume designs shaped fashion for decades. He was born in San Biagio di Callalta (Veneto) in 1922, but his parents moved to France when he was two years old. After arriving in Paris in 1945 and working with geniuses like Christian Dior, he founded his own workshop in 1950. From then on, the couturier did not leave stitch without thread: he democratized clothing with the ready-to-wear (he introduced his creations in department stores), he was a precursor to the unisex style, he founded a global brand that integrated fashion, architecture, design… And, as if that were not enough, he created some of the most iconic pieces of the 20th century.

The genius behind the empire

As a businessman, Cardin built an empire based on granting licenses for the mass production of clothing, but also perfumes, sunglasses and furniture. All with millionaire profits. Always a pioneer, he opened the market in Japan in 1959 and organized parades in China in 1979. Then came Russia, India…

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