Prada called on Hollywood heavyweights Jeff Goldblum and Kyle MacLachlan to hold its catwalk on Sunday afternoon, closing a quiet menswear week in which several brands canceled their shows in light of rising Covid cases. in all Europe.
The actors’ appearance at Fondazione Prada marked the second physical show for founder Miuccia Prada and her co-creative director Raf Simons since the latter joined in early 2020, marking an unprecedented coming together of two of the most influential and famous of the fashion industry. designers
The fruits of their collective output have so far been critically acclaimed and this fall/winter 2022 collection bore the hallmark of the same. Taking the uniform concept as their stimuli, Prada and Simons elevated boiler suits in silk, leather and cotton technology, and faded the rose print, replacing “the traditional historical shirt/tie/bow tie and giv[ing] a new energy and reality, a younger attitude as well,” Simons said. Outerwear took center stage in trench coats and utilitarian parkas with shearling panels. Elsewhere, the accessories that will rock the social media universe came in the form of compartmentalized backpacks, fluorescent gloves and miniature pocket belts in Prada’s signature triangle.
“The collection celebrates the idea of work, in all the different spheres and meanings,” said Prada, emphasizing the idea of the importance of formal work and the wardrobe that it imagines represents it. “Through these garments we emphasize that everything a human being does is important. Every aspect of reality can be graceful and dignified…elevated and celebrated.”
Joining Goldblum and MacLachlan to introduce the collection to a socially distanced audience of more than 200 guests was a new generation of actors: Queen’s Gambit star Thomas Brodie-Sangster, Sex Education frontman Asa Butterfield, and the Moonlight award-winning actor Ashton Sanders. “Actors are interpreters of reality, employed to echo the truth through their performances,” Prada said. “Real men, recognized figures, bring a new facet of reality.”
The reality of Italian fashion week was somewhat different from what had been scheduled. Giorgio Armani, one of the showcase’s biggest draws, was the highest-profile designer to cancel his namesake and Emporio Armani shows, “with great regret and after careful reflection in light of the worsening epidemiological situation,” earlier in the day. from January.
Carlo Capasa, president of Italy’s fashion governing body, the Camera della Moda (CNMI), said that while he respected Armani’s personal decision, it was important to find ways to boost live events that facilitate face-to-face interaction and generate revenue. in the Italian fashion industry.
“Given the situation, we are doing the best we can at the moment and we have shown that we can handle the situation,” Capasa said, referring to the strict distancing, FFP2 masks and full vaccination proof that were required at all 16 physical shows in the schedule. . “Generally speaking, fashion week should continue [to give] the signal that the industry needs. It’s very important [as] It is the second largest industry [in this country] and we have 1.2 million people working in fashion in Italy. We don’t know how long it’s going to take to be out of the current situation. [with the pandemic] And so it’s about trying to find a balance between real life and safety.”
www.theguardian.com
George is Digismak’s reported cum editor with 13 years of experience in Journalism