Tuesday, March 26

QNB Group announces internet sensation Khaby Lame as World Cup Qatar 2022 Brand Ambassador


Internet sensation Khabane ‘Khaby’ Lame (first right) with Ali Rashid Al Mohannadi (centre), QNB Group’s Executive General Manager and Group Chief Operating Officer, and Heba Ali Al Tamimi, General Manager of QNB Group Communications, during the signing ceremony and TVC screening at the Mall of Qatar, yesterday.

Doha: QNB, the largest financial institution in the Middle East and Africa, yesterday revealed that Internet sensation Khabane ‘Khaby’ Lame will be the bank’s Official FIFA World Cup Qatar 2022 Brand Ambassador. The partnership will build on QNB Group’s role as the Official Middle East and Africa supporter and Official Qatari Bank of the tournament.

As part of the partnership, Lame, who is the world’s most followed person on TikTok with 150 million followers, will launch his first-ever television commercial with QNB Group, exploring the theme of ‘dreaming big’ – underpining the ethos of QNB Group’s role in this year’s FIFA World Cup tournament.

Pic: Amr Diab / The Peninsula

The TVC was screened for the first time at an official signing ceremony which was facilitated by Ali Rashid Al Mohannadi, QNB Group’s Executive General Manager and Group Chief Operating Officer and Lame.

Heba Ali Al Tamimi, General Manager of QNB Group Communications said Lame was selected as a perfect representative of QNB Group’s values ​​and Qatar’s can-do spirit as his ambitions have been achieved through a combination of hard work, determination, and imagination, much like Qatar .

“Choosing Khaby Lame as QNB’s ambassador during the tournament reflects the boundless ambition of Qatar by hosting the FIFA World Cup Qatar 2022. By following his dreams, Lame, much like Qatar, has achieved his goals. We are celebrating together a world where everything is possible. As Qatar prepares to welcome millions of football fans this winter, we can certainly be proud of what we have achieved, both as a bank and as a country,” said Al Tamimi.

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Lame added: “I am happy to be QNB’s ambassador during the FIFA World Cup Qatar 2022. I believe that I am very similar to QNB, I set my dreams and achieve the impossible. İ look forward to explore the tournament through QNB’s lens and to make unforgettable memories”.

Pic: Amr Diab / The Peninsula

QNB Group, currently ranked as the most valuable bank brand in the Middle East and Africa, is the Official Middle East and Africa Supporter of the FIFA World Cup Qatar 2022. As part of its role, QNB will be granted various assets and rights across the region, as well as branding exposure in the Host Cities. The group has an extensive network of ATMs and locations and will be the sole provider of on-site ATMs at all eight FIFA World Cup Qatar 2022 stadiums.

Through its subsidiaries and associate companies, the Group extends to more than 30 countries across three continents providing a comprehensive range of advanced products and services. The total number of employees is 27,000 operating through 1,000 locations, with an ATM network of more than 4,700 machines.


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