Tuesday, January 25

Spain’s nearshore dream



“Companies, administrations and key innovation agents, such as universities, must reflect on our role and the conditions for generating talent. If this exercise is not carried out and policies and models that have proven their value are kept alive, it will be increasingly difficult to have professionals with a true knowledge of the technologies that move the world, a risk that is beginning to be palpable ” , highlights Jose Manuel Desco, CEO of Orizon.

Spain, let others innovate

The lack of technology professionals It is a recurring theme in Spain and various studies and press headlines insist on it. Certainly all STEM college graduates find jobs quickly, salaries are on the rise, and candidates are certainly not easy to find.

However, this situation is still surprising. Spain is in positions very far from pole in innovation matter and is also in the queue at technology. Indeed, our country does not have large companies with a strong investment in technology and, with few exceptions, there are no Spanish companies in the global champions ranking.

On the other hand, our industrial sectorCompared to other economies, it is small and, even when the factories are located in Spain, decisions are made outside our borders. The car industry it is a paradigmatic case. There is also no technology industry and this deficiency not only affects Spain, but the whole of the European Union. The leaders in this market are, for the most part, North American, Chinese, Japanese or Korean companies.

The lack of technological professionals is a recurring theme in Spain.


Thus, it is worth wondering what technology professionals in our country do. But let’s analyze the numbers a bit. According to the latest data from the Spanish Association of Consulting Companies (AEC), of the total business generated by the information technology sector in our country (14,538 million euros), the services of outsourcing represent 49.3%, followed by the projects of development and integration (28.9%) and consultancy (21.8%). On the other hand, of the more than 203,500 people that this sector employs, -66% with university degrees-, the AEC indicates that only 13.6% are dedicated to innovation projects.

In view of these data it is evident that our “Technology industry” is strongly oriented towards services, with a weight of basic development or maintenance projects; an environment in which, in addition, you compete basically on price. This means that most companies simply sell hours and have little value added.

This reality is confirmed by the fact that, for a long time, the major players in the sector have considered Spain as a nearshore location for development more or less cheap. But the truth is that there is always someone willing to lower prices – at the cost, by the way, of quality – and this strategy is not working well either. Furthermore, the consequences are dire.

In fact, even countries with technological off-shore tradition What India they have realized this and are aware of the imperative to develop their local industry. So it happens that indian service companies have managed to establish themselves with a strong position in Europe, especially in the Scandinavian countries, at the same time as the Scandinavian technology they focus on innovating; of course, with salaries far removed from the Indians and also from the Spanish.

Orizon team.


With this conditioning factor in the remuneration, it is true, as I said, that most of the new graduates find work quickly, but their destination in the vast majority of cases are development work under a model that in the jargon of the sector is known as that of the “meat”, in which the price commands. As a consequence, continuous education and training pass to a second, if not a third plane, not to mention the professional growth.

The stability Nor is it a hallmark in this type of job. On the contrary, it is a job strongly subject to the ups and downs of the market in which it is not strange that professionals change companies simply because the client for whom they indirectly work chooses another supplier.

In these circumstances it is worth questioning about the future of these professionals and if they will continue programming when they are over 45 years old. Furthermore, it is imperative to ask oneself – especially before the arrival of the fondos Next Generation that will undoubtedly reactivate technology projects – if this model, despite having many people working in the technology sector, contributes to improving the capacity of innovation of our country.

Innovation and company culture

Companies are a factor of innovation, they are the ones that develop new business models that add value, those that develop advanced services. It is also the companies that can and should contribute to the future of their professionals and this happens by promoting their growth. Only in this way will we change the face of the country.

Likewise, it should be remembered that all companies in the field of technology start small. This is demonstrated by the experience of technological innovation processes in other countries, with such paradigmatic examples as Microsoft, HP, Apple or even Google with its first Backrub search engine.

Ángel Pineda, CEO, and Olga Carrillo, CFO & HR, from Orizon.


Innovation requires talent skilled because there is a need that must be covered. However, and it is still as curious as it is tragic, that in our country the companies that innovate in tools or processes technological they face a complicated environment. Generalized thinking associates the term startup with the sale of any milonga on the Internet, which is very respectable, but it simply is not innovation technological.

Public administrations are also not distinguished by understanding the meaning of innovation and, in fact, their policies are hostile to it. At the time, politicians are opting for the generation of short-term jobs and the assembly of software factories in each town and marketing is in charge of turning them into “technological hubs”.

Aid for innovation ends up in the hands of large specialized companies to create this type of monstrosity which, in the face of an unfortunate change in price / hour conditions, simply closes. The distortions that this model creates in the labor market are huge.

Y What about innovation funds? Here, too, advertising is imposed on reality and once again the big ones have a marque certificate and the small companies that, I remember again, are the source of innovation, have few options left. Of course, there are the “research centers” of the Universities, which do not require any results and which are completely removed from the reality of the markets; seemingly stunned at the continual reinvention of the wheel.

More information:

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Address: Calle Virgen del Socorro, 47, 03002 Alicante

Telephone: 966 59 60 77


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