Come for the football, stay for the commercials.
The Super Bowl has become synonymous with commercials over the years, with no shortage of ads that have become the annals of the television hall of fame, be it for their humor, emotion, or technical innovation. This is no longer a secret, but the ad space for Super Bowl 55 will be a little different.
This year, some heavy hitters are missing out on the opportunity to promote their product: Budweiser, Pepsi, Coca-Cola and Ford are choosing not to run ads for their products for various reasons, but mainly because organizations choose to spend money. elsewhere, including sending money to ad agencies to help promote Americans getting the coronavirus vaccine.
MORE: The 25 Best Super Bowl Commercials of All Time, Ranked
The money to spend on ad space during the Super Bowl has increased exponentially. The selling price of ad space this year exceeds $ 5 million for a 30-second ad during Super Bowl hours, maximizing the number of eyes on your product during one of the biggest television events of the year in the US. country. Last year, more than 102 million people tuned in to the Chiefs’ victory over the 49ers in Super Bowl 54.
So, to catch up and show all your friends at the (virtual) water coolers, here are the commercials for this year’s Super Bowl:
2021 Super Bowl commercials
Tide ‘Jason Alexander Hoodie’
Believe it or not, Tide is back with their latest pretty fun offering for the 2021 Super Bowl ad cycle: the Jason Alexander hoodie.
Interestingly, and definitely not a coincidence, the commercial features the theme song to “The Greatest American Hero,” which was performed by George Costanza from Alexander, an iconic episode of “Seinfeld.” Time is a flat circle.
Chipotle, ‘Could a Burrito Change the World?’
The answer: Probably not, but Chipotle takes an in-depth look at how their burrito might change the world.
It is up for debate whether a burrito can change the world or not, but what it is not is how delicious it is. Hmm. Burritos.
Bud Light, ‘Legends’
While Budweiser is keeping the Clydesdales in the stable this year, they will promote other brands, including Bud Light.
In this sneak peek for a commercial, that’s right, a commercial for a commercial, Bud Light is causing the return of many legendary But Light spokesmen, including Post Malone, Bud Knight and “Real Men of Genius” singer David Bickler. This should be legendary (wait for it) dary.
Pringles, ‘Space Return’
Playing back previous Pringles commercials, this chip ad features the return to Earth of a pair of astronauts, only to find that people are still finding new and intricate ways to stack the oblong chip.
Barbecue Pizza Pringles doesn’t sound too bad.
Mercari, ‘Unused Things’
Mercari, a mobile app designed to help you sell your unused products, is here to remind you that you no longer need Big Mouth Billy Bass on the wall of your man cave. It’s not 1999. Also, you may also want to sell your Playboy pinball machine. Your in-laws have always refuted it.
Michelob Ultra, ‘Happy’
Oh, did you think you were going to go all Super Bowl Sunday without seeing someone from the Manning family on your TV? How deeply wrong you are, friend.
In this ad for Michelob Ultra (a brand owned by Anheuser-Busch), the narrator wonders: Which comes first, victory or happiness? (We know the answer to that, but good effort anyway.)
Bud Light, ‘Lemons from Last Year’
When life gives you lemons, make Bud Light Seltzer Lemonade.
This ad reminds us how horrible 2020 was, with few references to some of the year’s trends taking center stage: haircuts at home, disastrous airports, and cardboard cutouts at empty Dodger Stadium, all making appearances.
Vroom, ‘Dealer Pain’
Listen, buying a car is usually a very little fun experience, and Vroom sums it up perfectly in his Super Bowl ad, with a guy being tortured at a dealership like a scene from a James Bond movie.
“Do you expect to rent?”
“No, Mr. Smith, I hope you … buy.”
Eddie is an Australian news reporter with over 9 years in the industry and has published on Forbes and tech crunch.