Saturday, October 16

Sustainable fashion is here to stay :: Iberian Press for Signus


Gema Carrasco


On December 15, the debate “Sustainability and innovation in fashion. Slow fashion ”, organized by Prensa Ibérica and sponsored by Signus and in which Slow Fashion Next, Lucía de Gustín and Neomatique collaborated. In this meeting they met Isabel López-Rivadulla, communication and marketing director of Signus, a non-profit organization responsible for the management of end-of-life tires; Gema Gomez, founder and director of the Slow Fashion Next Fashion, Sustainability and Business Training and Dissemination Platform; Lucia de Gustin, founder, contemporary artisan and creative director of Lucía de Gustín; and Patricia Echevarría, project manager at Balab Factory, a textile innovation laboratory based on the valuation of waste and the circular economy through 3D printing.

From left to right: Gema Gómez, founder of Slow Fashion Next, Isabel López-Rivadulla, communication and marketing director of Signus, Lucía de Gustín, founder, contemporary artisan and creative director of Lucía de Gustín, and Patricia Echevarría, project manager at Balab Factory. Photo: Jesús Umbría.

Sustainability and innovation

Gema Gomez. Photo: Jesús Umbría.

Gema Gómez worked as a designer until she began to travel to Asia and discovered a polluted river where there were only textile factories. “I realized that I had to do another type of production,” says the founder of Slow Fashion Next. “Sustainable fashion is one that, from the origin of a garment to its disposal, takes into account the impact on the environment, the use of resources, health, people and wages,” explains Gema.

“It’s not that sustainable fashion is expensive, it’s that cheap is exploding”

Gema Gomez

Gema Gomez. Photo: Jesús Umbría.

In this area “innovation plays a key role. It comes to propose, seek new solutions and super important alternatives to transform the textile sector towards more responsible models in 3 axes: social, economic and environmental ”, Patricia Echevarría tells us.

Lucia de Gustín. Photo: Jesús Umbría.

In this sense, it should be noted that as Lucía explains “an organic cotton t-shirt does not mean that it is sustainable, it depends on where it has been produced and in what quantities it is produced. For me something that is produced in small quantities in my area and generates work is more sustainable ”.

“I believe that Neomatique opens a world of possibilities to the world of fashion and lifestyle”

Lucia de Gustin

Lucia de Gustín. Photo: Jesús Umbría.

Society is having a change of mentality and we are increasingly responsible in the different sectors about the waste we generate and how to promote the circular economy. As Gema warns, “in nature there really is no waste. It is about emulating it ”.

That is why more and more companies are committed to sustainability. “Signus is committed to giving tires a second life,” Isabel López-Rivadulla tells us. “In fashion we found an interesting sector and we saw how the tire was already used in shoe soles and we discovered that it has an impressive number of uses.”

Neomatique, from residue to fashion

Patricia Echevarría. Photo: Jesús Umbría.

Under this premise the Neomatique project of which Signus, Slow Next Fashion and Lucía de Gustín are part. “We have put a lot of enthusiasm and work starting with a global investigation and a mapping of what was done in the world to a development looking for a little innovation and craftsmanship. We have worked in two lines: encapsulation of tire powder and tire granulate in resin and 3D printing.

“We have much to do, but sustainable fashion has come to stay”

Patricia Echevarría

Patricia Echevarría. Photo: Jesús Umbría.

A flexible filament has been created with tire powder ”, says designer Lucía de Gustín. For her part, Isabel assures that “Neomatique is a project that has filled us with enthusiasm and that it is available to all professionals who want to work with recycled tires”.

Surely in a few years we will see a brutal transformation in fashion. From Europe they are already laying the foundations. Patricia Echevarría warns that “the Green Pact is the roadmap that companies must follow and those that do not enter to transform their production models towards a new way of doing things are those that are not going to be economically sustainable.”

Responsible consumption

Isabel López-Rivadulla. Photo: Jesús Umbría.

The situation we are experiencing with the pandemic has made us stop in our tracks and reflect. During this time we have not consumed much and we have seen that we do not need as much to live. A key step in supporting sustainability is advocate for responsible consumption. “You have to be aware that we don’t need so many clothes,” explains Patricia. Likewise, one of the things that would help citizens become aware of what they are buying is that they have labels that indicate that this product is sustainable, as is already the case with other sectors such as energy.

“Companies that do not look to sustainability and innovation are going to be left behind”

Isabel López-Rivadulla

Isabel López-Rivadulla. Photo: Jesús Umbría.

We must not forget that doing things well costs money and that our future, our way of living and working and the continuity of companies are at stake. That is why we must bear in mind that sustainable fashion is not expensive. “If you add manufacturing costs to a 5 euro garment or what it costs to recover a river that has been polluted by toxic substances … If those costs were computed in the price of an unsustainable product it would be more expensive,” he emphasizes Gema Gomez. Isabel López-Rivadullo concludes that “we are in a situation in which we are on the right track, although there are still little steps to take”.


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