Monday, April 15

Taylor Swift’s ‘Midnights’ sees biggest album debut week in nearly 7 years

On the eve of the 11th month of the year, Taylor Swift has achieved her 11th No. 1 album on the Billboard 200 with “Midnights.”

The set enters with the chart with 1.578 million album equivalent units in the US — the largest week for any album in nearly seven years, as noted by Billboard. Adele logged 3.482 million units on the Dec. 12, 2015-dated chart with “25.”

Swift is now tied with Barbra Streisand as the female artist with the most No. 1 albums in the chart’s history. She’s the sixth act with over 10 No. 1 albums on the chart, joining the Beatles (19), Jay-Z (14), and Drake, Bruce Springsteen, and Streisand (all with 11). She also becomes the only artist to have five debut albums with over 1 million units sold in their first week in US Nielsen history.

Swift’s 13-track album, officially released on Oct. 21, is already the year’s top-selling album by overall sales; she beats her de ella own record for the largest sales week for an album since her own “Reputation” debuted in 2017.

Three hours after its release, “Midnights” was followed up with a deluxe version, aka the “3am Edition,” which included seven bonus tracks. There were five different LP editions — four of them with different cover artwork and different LP color variants, plus a separate Target edition duplicating one of those covers but with a different color. The CD edition, which was also available with four different covers and interior artwork, logged 395,000 in sales — contributing to her record-breaking sales week.

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Even more impressive: Swift broke the modern-era US record for single-week vinyl sales, selling 575,000 vinyl LPs of “Midnights.” (By comparison, Harry Styles’ “Harry’s House” achieved top vinyl-seller status in its first week with 182,000 copies sold.)

In streaming, Swift scores the third-largest streaming week for an album, by total on-demand official streams (549.26 million), and also logs the biggest streaming week for a non-R&B/hip-hop album and any album by a woman . She now holds the third-biggest streaming week for an album after Drake’s “Scorpion” and “Certified Lover Boy.”

Lil Baby’s “It’s Only Me” sits at No. 2 on the Billboard 200 with 110,000 equivalent album units earned (down 49%) after scoring the top spot a week prior. Bad Bunny’s “Un Verano Sin Ti” slips out of the top two slots for the first time since its release earlier this May, landing at No. 3 with 67,000 units (down 7%).

Morgan Wallen’s “Dangerous: The Double Album” remains at No. 4 with 43,000 units (down 4%) as does the Weeknd’s “The Highlights,” which keeps still at No. 5 with 39,000 units (down less than 1%).

The Arctic Monkeys’ “The Car” earns the band their fourth top 10-charting album, entering at No. 6 in its debut week with 37,500 units (of that total, 28,500 units consist of album sales). YoungBoy Never Broke Again’s “Ma’ I Got a Family” also makes its debut on the chart this week, bowing at No. 7 with 37,000 equivalent album units earned. The 19-song set is the Louisana-bred rapper’s 12th top 10-charting effort and his fifth top 10 in 2022.

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Jeezy and DJ Drama’s “Snofall” enters the top 10 of the albums chart at No. 9 with 31,000 units earned. A majority of that total is comprised of the 38.45 million on-demand official streams of the set.

Rounding out the new top 10 is Styles’ “Harry’s House,” which keeps at No. 8 with 32,000 equivalent album units earned (up 1%) and Beyonce’s former No. 1 “Renaissance,” falls 6-10 with 30,000 units earned ( down 10%).

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